Brand Building & Marketing

Valentine's Day reminds us of the importance of relationships in real estate. CRM systems like Rex revolutionise buyer-seller matching, enhancing efficiency and personalised service in the industry.

Discover how Rex Reach's tailored approach outshines generic boosted posts, offering broader reach, precise targeting, and a superior ROI for real estate

As the Australian property market anticipates a 2-5% price surge by 2024, the real battleground for agents shifts to the digital realm.

Explore the vital role of digital marketing in modern estate agency. In this article we address why estate agents must embrace digital strategies to stay competitive.

​​Discover how digital marketing strategies and platforms like Rex Reach, can provide a competitive edge in the unpredictable real estate market.

At Rex Software, we’ve been working with the property industry providing a world class CRM, digital advertising tool, website management and soon property management solutions.

We explore the 3 stages of an effective real estate marketing funnel and provide you with a comprehensive guide to optimising your campaigns for maximum impact. Read on to find out how.

Want to build brand awareness and drive more hot seller leads your way? We explore clever real estate ad ideas that can have a big impact on your audience and get you more leads.

In this guide, we walk you through six strategies to enhance your local SEO, increase the visibility of your agency and listings, and attract more leads.

Whether you're a solo agent or running a real estate agency, your website is one of your most valuable assets. It's where potential clients can learn more about you and ...

To blog effectively, you need a game plan. Without a content calendar, you’ve got nothing to aim for, and nothing to measure your efforts on. So where to begin?

Blog posts require a fair bit of elbow grease. Luckily, there are easier (and more effective) ways to lure potential vendors to enquire about your services.

Think no one reads your 'About Us' page? You might want to think again… 52% of people say it’s the very first page they navigate to. That’s a lot of eyeballs.

From reminding ourselves to pick up milk on the way home, to researching the best restaurants in the area, we're living in an age where technology is doing the thinking for us. Laboursome tasks are no

You may be keen to reap the rewards of a well planned real estate blog, but have no idea where to start. We’ve got you covered with five great content ideas.

Bus stops, letterbox drops and sponsorships on the local footy club are all great, but make sure your listings are where they get maximum visibility.

Blogging has become an integral part of modern marketing strategies. Read our top three reasons we think you’ll benefit from adding a blog to your real estate website.

Authenticity is a standout consumer value of modern marketing, and in the real estate industry where building trust is everything it would be a mistake to overlook.

In an industry where first impressions are everything, having a well-designed website is critical. So what actually makes up a good website design?

Whether buying or selling, people research online first. A well-designed real estate website will help you build trust, attract and convert vendors and buyers.

Unlock the power of digital marketing in real estate with these 5 tips to pitch vendors effectively.

Discover how Rex Reach's compares to REA Groups Audience Maximiser

Timing is everything, especially in real estate marketing. That's why we've created a simple and effective Reach strategy to speak directly to your local audience during this crucial new year period