With global internet usage continuing to rise, there has never been a better time to include blogging in your arsenal of real estate marketing strategies. Not only does blogging help drive traffic to your website and promote your agency, it also helps you build trust with your potential clients.
If you're not already blogging as part of your real estate marketing strategy, you could be missing out on a big opportunity to help grow your business. Here are the top three reasons we think you’ll benefit from adding a blog to your real estate website:
Help your SEO
Regular blogging is a great way to help improve your website's search engine optimisation (SEO) and increase website traffic. Search engines love regularly published, keyword-rich content. It helps build your website’s authority score and organic search position so that it’s easier for people to find your business online.
For starters, you need to include relevant keywords so that Google can find your article and rank it for relevant searches. Keep in mind that your blog articles still need to be engaging. Your goal should be to get your readers to share and link to your article in addition to exploring more of your website.
Build Your Brand Voice
A blog is also a great platform to build and strengthen your brand voice. The tone of your writing represents the people behind your website, and the personality and values of your business. Your brand voice helps you to stand out from your competitors and gives readers a taste of what it would be like to work with you.
Think about how you want your company to sound. What do you want your readers to think when they read your blog? What relationship do you want to have with your readership?
Authoritative content positions you as a leader in your industry, whereas good-humoured content positions you as friendly and people-orientated. Formal language conveys a sense of respectful professionalism, whereas informal language is more easily filled with character. Don’t be afraid to showcase your company’s unique personality and perspective on the real estate industry.
Establish Yourself as an Expert
Consistently providing high-quality, informative and useful information is key to building your authority. By sharing your insights and expertise on your blog, you can position yourself as the go-to source for information in your local market. This will have people coming back to your blog time and time again and attract more clients who are looking for a real estate agent they can trust.
Some possible content ideas include:
- Providing monthly market updates
- Explaining the impact of the Federal Budget on buyers and sellers
- Answering common questions about buying or selling
- Showing a map of school catchment areas
- Offering advice on staging a home
- Providing tips and checklists for moving house
The thought of writing your first blog article might sound challenging and time consuming but the benefits outweigh the disadvantages. Writing blog articles is as good for you as it is for your business. You could get started by introducing yourself and how you got into the real estate industry. Spending half an hour a day reading industry articles will also help you find new ideas to post about.
Still not sure where to begin? Check out our top five content ideas to kickstart your real estate blog.