The Perfect Match: Leveraging Technology in the Real Estate Industry for Effective Relationship Building

Find your perfect match with Rex

Perfectly personalised profiles

In the real estate industry, the essence of success lies in the relationships built with clients. As today is Valentine's Day, it's the perfect time to reflect on how we can improve these relationships and ensure that we're efficiently matching buyers with sellers. In an industry where time is money, quick and precise matching of buyers and sellers is vitally important.

This process has been revolutionised by the advent of Customer Relationship Management (CRM) systems like Rex. Whether you're in the office or on the go, having instant access to a comprehensive database can significantly enhance your ability to connect buyers with the right property at the right time.

Automated matching

The automated matching engine in Rex offers automatic SMS and email listing updates to targeted buyers and tenants. By recording distinct sets of client requirements, communication with potential buyers can be automated, saving time and reducing administrative workload. This functionality is ideal for developers with varying requirements, investors seeking diverse opportunities, or executive tenants with fluctuating price expectations depending on the area.

Fine-tuned campaigns

Fine-tuned property campaign settings allow Rex to notify buyers automatically when a property that suits their specific requirements is listed. Each contact's profile includes detailed campaign settings, allowing for the specification of communication medium (SMS, email or both), send frequency, and a preferred time of day to send alerts. This flexibility ensures that the communication remains relevant and timely for each individual client.

Automation has further been refined with the introduction of automated buyer match profiles. When a new enquiry is received, or when a buyer attends an open home or private inspection, Rex can automatically create a match profile. This feature intelligently uses the listing that the buyer enquired about to determine important attributes such as location, bedrooms, and price, setting these as the match criteria.

To ensure that only active buyers are being targeted, Rex also offers an optional feature for the auto-archival of match profiles. This means that as a real estate agent, you can focus on nurturing relationships with active buyers, while the system takes care of the data management.

Ready, set, match

Utilising these features is straightforward. Once set up the system operates in the background, allowing you to leverage the technology to deliver an exceptional experience for your clients.

The value of a well-maintained real estate database is undeniable. It allows for the simple and efficient matching of buyer needs with available properties, and also enables automation magic that can save you time and effort.

Match on the go

The reverse buyer match feature in Rex allows you to find potential buyers for new listings right from your phone. This can be an incredibly persuasive tool during the appraisal process, demonstrating to potential vendors that you have a list of interested buyers before their property has even hit the market.

The use of technology in the real estate industry is a game-changer. It not only enhances efficiency but also enables real estate agents to provide a more personalised service to their clients. As we celebrate Valentine's Day, it's time to embrace these tools and foster the relationships that are at the heart of the real estate industry.

If you want to understand more about how our large agency and enterprise customers are using our API, find out here!

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