Building customer relationships

Meet the Millers – the typical starter family... do you remember when they bought? How they are settling in? That they have just had a child or other major life event... if not you’re missing lucrative potential buyers, sellers, investors and renters.

Stay top of mind

Being there, at the right time is key to success. Our platform provides all the necessary tools for you to complete the picture of your customers. And the great part is we have a series of customer service tips to make sure you stay top of mind and ready when they are.

Win clients for life

Today's buyer is tomorrow's seller, that’s why it’s important to build relationships that last a lifetime. Delight buyers with real-time updates from Rex CRM’s matching features. Automatically send SMS and email listing updates to the right buyers at the right time with properties that match their requirements. Automated follow-up reminders help agents stay in touch at critical points in the homeowner journey ensuring your agency is top of mind when vendors are ready to sell.

Feel like you’re always playing catch-up?

Keeping on top of your tasks can be a little stressful. Our product suite makes doing the day's tasks simple. From streamlined workflows with set and forget ‘Tracks’, to automation like sending templated bulk letter merges in a couple of clicks. As a bonus, you can take your CRM out of the office with our mobile app so you can take back control over your day and perform like a pro.

Deliver service at scale with the Rex product suite

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Rex features that keep you in the conversation

Best practice follow-up in 3, 2, 1

Bored in a cafe? Why not tick off a bunch of reminders and let your clients know you are thinking about them. Swipe to SMS or email, choose your template, hit send and you are done.

Custom Fields & Tags

We believe real estate office software programs should let you store your own unique data against records.

Contact Communications

The Rex real estate CRM has everything you need to create targeted, effective property-related messages.

Mail Merge

Send personalised emails to one or one thousand clients at once with a powerful CRM purpose-built for real estate agents.

Reminders and Tracks

Rex is your agency's roadmap to best practice, consistent follow-up for engaged prospects.

Seamless call workflows

Need to follow up a client? Swipe to call, have a chat, then add any feedback or notes to their contact record. It’s that easy. Leave the ‘post-it’ notes in the stationary cabinet.

Personalised communications

Rex real estate CRM helps your agents effortlessly service all your agency's clients as if they're the only one.

Matching Engine

With Rex Sales CRM you can send automatic SMS and email listing updates for the right buyers and tenants.

Lists & Advanced Filters

Organise and filter your property data so it works for you, the way a real estate CRM should.

Custom Integrations

Build your own integrations to tailor your Rex real estate experience.

Integrated History

Rex Software helps your real estate agency build an interconnected web of relationships with buyers and sellers.

Contact Management

Rex comes with tools to help you build, manage and deepen relationships with your clients.

Lead Management

Rex is packed with functionality to help your real estate agency consolidate all its leads and never forget a follow-up again.

Build your customer story with these helpful resources

Steal back your time by auto-sending SMS/emails from tracks

You’re already using Rex to schedule your SMS and email mail merges, bulk mail merges and newsletters ahead of time. It’s time to kick your automation up a level with new functionality that automatically actions your tracks and reminders – sending messages at exactly the right time.

Feature release: create your own custom relationship categories

Want to make sure your vendor’s power of attorney receives all the import bulk merge letters? Or see at a glance if a property is tenanted or owner occupied? Now you can create your own custom relationship categories within Rex and do exactly that, plus so much more.

Better customer service means better business

Customer service is directly linked to profitability. Our CEO has been reading about customer satisfaction and is amazed by what he found out.

Four steps to building a customer centric agency

Local businesses that focus on customer centricity are roughly 60% more profitable than their competitors. Yep, you read that right. But customer centricity doesn’t happen overnight. It’s a shift that requires the alignment of four critical actions, which can take a bit of time. here's what you need to know.

LJ Hooker wins appraisals with Tracks in Rex CRM

Award winning real estate agency saves 88.8 admin hours every month

Rex CRM drives a new approach to sales for Fine & Country Surrey

Rex CRM drives high performance at BresicWhitney

Winning CRM Strategy

Learn how to provide every client, applicant and prospect with a highly personalised experience that keeps them coming back to your agency, again and again. Get the guide.

Your guide to creating a real estate agency tech stack that works

Technology can help automate practically anything. The key is to work out where your team’s efforts are being wasted, in this eBook we show you how.

2022 Digital Strategy Guide to expand your estate agency

Looking for agency success in 2022? Our 2022 Digital Strategy Guide shares how to update your digital marketing for the modern age, and start reaping the benefits. Download it now!


We've answered a few frequent questions below. If you have a question not answered here, please contact us and we'll get back to you.
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