The vendor paid advertising (VPA) section of Rex allows listing agents and admin staff to quickly build up marketing plans for vendor presentations. Products can be added in bulk via reusable ‘marketing pack’ templates, and then modified or added to as needed.
Manage VPA inventory and tailor marketing pack templates
Admin staff can modify marketing templates to suit the way your agency does business. A VPA management area lets users quickly add and update marketing providers, products and pricing. Individual VPA products can be grouped into three marketing packs to deliver advertising to different standards – Gold, Silver or Bronze.
Track and report on marketing activity
The listings module allows you to create a detailed marketing schedule (to be supplied to your vendors), indicating the intended scope of marketing scheduled and already completed for a given listing. Marketing schedules contain a list of costs and booking dates and can be used as a form to be approved by vendors or for additional vendor reporting.
Track advertising booking dates and completion status
VPA items include required booking dates and a booking status. A VPA bookings due/completed report allows you to view booking status across all current listings and to aggregate your booking process across your listings.
Tracking VPA budget status via budget indicator
VPA budgets can be set and managed for individual listings. Once set, a visual status bar shows the “health” of the budget for a given listing: this includes budget balance remaining, whether the budget has been exceeded, and the balance of unvoiced VPA.