Let’s break the ice: what does a real estate website cost?

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November 11, 2014
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How much does a real estate website cost? Well, in this blog, I’m going to tell you.Why would I do this? It seems many people are completely unaware of how much time and effort actually goes into developing a good website – and so we get a few people from time to time who want us to explain the cost benefits of our template websites.When you get a new website, you’re not buying a website – you’re engaging with a designer and developer and paying for their time to bring your website to life.The breakdown on set up costsUX and graphic design to build mock ups, revisions, final design $4,500Responsive design for mobiles and tablets $2,500Website coding $7,500Content Management System (CMS) integration – this allows you to self-manage content. We use WordPress and whilst WordPress itself is free, the cost to install it on a server, configure it properly, build your website on top of the CMS is around $1,200Social media integration $1,000Contact Forms. We have 13 prebuilt forms and at about $100 per form this is $1,300Backend API integration with external systems like the Rex CRM to then allow for full property listing and searching capabilities, open home times etc. on the website - $5,000Content Insertion - Generally, it takes about 15-20 minutes per page just to enter content into WordPress and then format it correctly. For an average real estate website this is about $500The breakdown on on-going costsHosting: $600+a year for a lightning fast, quality, Australian-based hosting providerOngoing Help & Support: $1200+a year.Constant development of new real estate specific functionality added to the website: $5000+ a yearSo, how much does a real estate website cost?Typically, a high-quality, fully-responsive, real estate specific website would cost around $25,000 to set up and around $7000 a year to maintain and keep up to date with the latest and greatest technology.Complex larger sites for agencies with specific website needs, groups/franchises can easily cost more than $50,000 especially if there's a lot of custom functionality required.Why a Rex Template website?For a fraction of the initial and on-going costs, you can pick a Rex Template website, but with all the same benefits of a custom developed website. Hundreds of hours of design and development time has gone into each and every one of our templates to ensure they are the most modern, up-to-date and future-proofed real estate websites around.

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