Stockdale & Leggo’s 80-office network is guided by two pillars—respect and integrity—but CEO Charlotte Pascoe and her next-gen leadership team know high principles alone won’t win tomorrow’s listings. Scaling fast means every agent must keep client promises and carve out space to chase new business. Manual uploads, scattered notes and “shoe-leather” follow-ups were stealing precious daylight. “We couldn’t do real estate without Rex,” Charlotte says, summarising why the group chose a CRM that behaves more like an operating system than a database.
Challenge & Opportunity: Free the Agents, Fuel the Growth
Multi-office expansion was stretching yesterday’s processes to breaking point. Admin teams juggled spreadsheets, salespeople re-typed the same emails, and leadership lacked a bird’s-eye view of performance. The group set three non-negotiables for a fix:
- Automate grunt work so agents stay client-facing.
- Surface live performance data so managers can coach before deals leak.
- Onboard new offices lightning-fast without derailing momentum.
Anything less would choke growth and dilute the brand’s values.
The Solution: Rex CRM as Stockdale & Leggo’s Operating System
“Rex creates workflows and process efficiency—it’s great,” Daniel Lamanna, Director at Stockdale & Leggo Drysdale explains. By wiring every franchise touch-point into a single platform, the team eliminated context-switching and guesswork.
- Real-estate-first AI. Instead of generic copy, Rex AI produces listing ads that actually sound like property marketing—no more empty clichés that confuse buyers. “We get really specific language out of the Rex AI,” Brady Stanton, Property Specialist at Stockdale & Leggo Central notes.
- End-to-end workflows. Admin staff follow a crystal-clear checklist “to get properties up, listed, sold, running,” keeping deals on rails according to Daniel.
- Automated outreach. “Outbound SMS and email make it easier for me to stay front-of-mind,” says Brady Stanton.
Implementation Journey: Onboarded by Lunchtime
A killer feature wasn’t a feature at all—it was support. “One of the key factors was the training and support Rex would provide,” Charlotte recalls.
- Rex University sits inside the CRM—self-serve videos and walkthroughs for every task. “Very easy, simple, straightforward—even the tutorials are easy to understand,” adds a sales admin Sofia Karras.
- Real people, real time. “Pick up the phone, jump on chat, jump on Zoom—support is amazing,” Brady confirms.
- Franchise enablement. Dedicated account managers push offices from 60 % usage to the 90 %+ sweet spot that drives ROI.
The result: new hires ramp in days, not weeks, and seasoned agents adopt new features without friction.
Transformation & Impact: Hours Back, Business Forward
Time Saved & Automation
“Very easily you can save yourself hours,” Daniel Imbesi, Sales Operations Manager at Stockdale & Leggo Glenroy says—9.5 of them every week. Those reclaimed hours are laser-targeted at prospecting, netting “a hundred extra phone calls” states Brady that turn into appraisals, listings and revenue nobody had time for before.
Data-Driven Coaching
Live dashboards spotlight exactly where an agent’s pipeline is leaking deals. “The reports help us hone in on tiny tweaks that move the dial for our agents,” Charlotte explains, adding that the shift has been “massive” for performance culture.
Prospecting That Runs Itself
Automation keeps agents top-of-mind while they’re in the field—“front of mind without having to be as shoe-leather active,” as Brady puts it.
Growth & Scalability: 80 Offices, One Playbook
From Drysdale to Ringwood, every office now runs the same Rex-powered rhythm. “Within all of our businesses, and also at a franchising level, we’re using Rex all the time,” Charlotte says. That single-source-of-truth approach lets leadership spot best practices, replicate wins and onboard new territories without reinventing the wheel.
Future Outlook: Partner, Not Just Platform
“Rex is always listening, improving and rolling out new features—that’s why it’s our long-term play,” Charlotte affirms. With AI upgrades and workflow refinements already on the roadmap, the group sees Rex as a strategic partner set to grow alongside the brand.
Claim Your 9.5-Hour Head-Start
Rex CRM freed Stockdale & Leggo to make 100 extra calls a week per agent—and that’s just the opening act. Ready to turn lost admin time into pipeline? Book a demo now and see what your team can do with an extra working day every fortnight.
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