As the spring selling season approached, Love Property Group faced a familiar challenge. Competition among agencies always intensified at this time of year, and they wanted to stand out. Their goals were clear: generate fresh appraisal enquiries, boost brand awareness, and position themselves as the go-to agency before the seasonal surge hit.
The approach
With a modest budget of $200, the team chose Rex Reach’s Intense Exposure Plan. Running across Facebook and Instagram over a focused 10-day period, their creative message was simple yet powerful: Sell before the spring surge. This messaging tapped into homeowner concerns about timing, competition, and results, urging them to act early.
Results at a glance
The campaign delivered beyond expectations:
- 35,544 impressions across Facebook and Instagram, creating strong local visibility
- 384 clicks to the campaign page, showing strong homeowner interest
- 9 new appraisal leads generated at a cost of just $22.22 per lead
- Engagement across Facebook with likes, comments, and shares that reinforced community presence
Key wins
- Over 35,000 property owners reached in just 10 days
- 384 potential sellers engaged via clicks to learn more
- Strong positioning ahead of the Spring market push
- Messaging resonated with homeowners considering selling
For Love Property Group, the results were more than numbers. They had reached over 35,000 property owners in just 10 days and built real momentum going into spring.
The impact
Amy Robinson from Love Property Group summed it up best in her feedback:
The appraisal campaign not only provided a cost-effective way to generate leads, it also gave the team a clear edge over competitors heading into the busiest market period of the year.
Want the same results? Get in touch with us to learn more about Rex Reach.
