Real estate CRM with powerful automation built-in

Powerful, easy-to-use cloud and mobile real estate CRM software for agencies of all sizes. Join thousands of agents increasing productivity with Rex Sales and Rentals CRM.

Your whole of office property sales CRM

Agents using Rex CRM regularly sell up to 90% of listed properties. Join the ranks of high-performing agencies using Rex’s powerful
real estate CRM and automation solution. Delivering all the tools you need to establish lifelong clients, secure more stock
and grow your business.

Secure stock in good times and bad

Building a consistent and reliable listings pipeline is the holy grail for high-performing agencies. Rex Sales and Rentals CRM has built-in tools to help you stay in touch and build relationships with every property owner in your area, so you can secure more stock.

Get visibility over your area with our HM Land Registry integration
Keep track of appraisals and OAB’s
Stay at the front of the prospects' minds with Reminders and Tracks
See how to secure stock in the demo ›
attract more prospects through search engines

Say hello to the iOS/Android app

Say hello to the most functional real estate CRM app you’ll use. Add new buyers and their requirements directly into your CRM, then email or text them e-brochures in a few taps. Stay connected so you never miss an opportunity.

Manage leads, listings, contacts and inspections on the go.
Instant open home feedback & follow-up
Managing Door Knocking campaigns and route efficiently
Caller ID gives you the confidence to answer the phone with the right name, every time
See the mobile app in the demo ›
engage your audience by publishing content through rex website's custom CMS

Make your work... flow with automations

Standardise process across your agency and maximise your teams productivity with the inbuilt automation features in Rex Sales and Rentals CRM.

Automated SMS & email updates
Built-in best practice follow-up workflows
Mass actions across all parts of the journey
Zapier integration
See the powerful automation in the demo ›
convert more leads with customisable forms and more

All the information you need is available when you need it

Rex makes sure all the information you need is available when you need it. You have complete control over the data your agency requires, allowing you and your staff to input, find and sort the information most relevant to the way you work.

Apply tags for richer record management
Use contract record to log important & interesting data
Track email opens and clicks to improve engagement
Manage 'do not contact' requests
See the contact management in the demo ›
the rex sites team, formerly known as the 'siteloft team'


of property sold through our CRM worldwide


agency professionals around the world trust our CRM


a day is spent in our mobile app by top performing agents


in commissions earned by agency customers

Put your data to work

By choosing a real estate CRM with easy-to-use custom reporting, KPI, and productivity metrics, your property business will have all the necessary tools to use your database to its fullest potential.

Visibility over your team's productivity

Monitor and manage the KPI performance across your team by building reports around the data you want to explore. Use the productivity metrics that matter to your agency to coach and grow agents.

Improved data quality

Encourage better data quality through increased transparency. Custom Reporting will help to highlight data improvement opportunities across your agency.

Pipeline progression and follow up made easy

View more data at a glance without needing to click into records. Unlock insights that will allow you to convert more listings and sales. Build specific call lists to contact hot prospects.


Win more clients for life

Establish trust with a real estate CRM that enables you to stay true to your brand and processes. Impress your clients at every step of their
home-buying journey and gain repeat business.

Deliver consistent brand experience

You want all your communications to reflect that brand. Rex makes this simple. Just add your branding once and it will appear consistently across newsletters, brochures, emails and letters.

Stay in touch for the whole journey

Today's buyer, tomorrow's seller - we know it's not that easy. Especially over the years. The workflows and reminders pre-built in Rex CRM will help you stay in touch with property owners and ensure you're the first person they call when they want to sell.

Integrations with leading data providers

Tired of agents finding every reason not to cold call? Having every single property in your area inside Rex moves prospecting from 'hated' to 'helpful'.

Find out why top performing agencies choose Rex Sales and Rentals CRM

Book a Demo

Customer service best practice built-in

Being responsive with buyers, sellers and everyone in between is essential best practice. With Rex Sales and Rentals CRM this is made really simple with dedicated tools to enhance your customer service.

Delight vendors with quick responses

Updating applicant feedback and following up reminder tasks will ensure your vendors receive the ultimate experience and trust that you have every opportunity covered.

Deliver service that sees applicants become sellers

Being responsive and thorough with all buyer enquiries will show you're on the ball and if they are thinking of selling, it will be that experience that they'll want their buyers to receive.

Stay productive on the go

With the Rex Sales and Rentals CRM Mobile App you have a fully functional CRM in your pocket. Manage leads, listings, contacts and inspections on the go.

Explore more reasons to choose Rex

From case studies to features, find out how Rex can help your agency grow and win clients for life

Sales at Scale – How BresicWhitney reached $3b in sales, all delivered with exceptional service

See how BresicWhitney is breaking all the rules from traditional agency structures and delivering an exceptional listing and selling service.

Open API opportunities for large real estate agencies

Our open API allows customers to build their own links to and from the Rex CRM Plenty of popular third party apps have built there own, including Realtair, Propps. Active Pipe, Plezzel and more.

Stay on track with prospecting in your agency

Securing a listing is the lifeblood of any estate agency. Getting it right delivers agency growth, stability & good times for all. Stay on top of your prospecting with Rex.


Simple plans for every agency model

We like to keep things simple, so we offer a choice of plans across our products to suit every type of property business – from solo operators to franchise giants. Whatever your needs, we’ve got you covered.

Questions. Answered.

We've answered a few frequent questions below. If you have a question not answered here, please contact us and we'll get back to you.

What types of properties does Rex support?


What should a real estate CRM do for you and your agency?


What does CRM stand for in real estate


What are the key features of a real estate CRM?


Want more leads and listings?

In a highly competitive market the overall aesthetics and usability of your site is critical to winning new businesses. Attract more listings with a site that truly reflects the image and philosophy of your brand while providing a seamless user experience. 

From beautiful listings pages, agent profiles, and client testimonials, to high resolution imagery, video and 3D property tours. Siteloft’s sites integrate all the features to position your agency at the top of the market. Not only this but Siteloft’s fully responsive designs allow you to capitalise on the huge percentage of traffic that comes from mobile devices, ensuring that prospects have easy access to all your listings and enjoy a seamless user experience wherever they may be.

Integrate your website and CRM for increased performance. Remove double data entry by synching listings from your CRM. Automatically populate page title and meta data from listing data in your CRM to improve organic search rankings. Maintain a clean database by syncing new leads to existing contacts. 

Like what you see?
Book a full demo today!

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