Estate agency CRM software for the modern agency

Delivering all the tools you need to maximise productivity, secure more stock and close more sales. Find out why high-performing agencies are choosing Rex's powerful estate agency CRM solution.

All the tools you need to
list and sell more

Join the ranks of UK agents who have already closed over £268 billion in property sales through Rex’s powerful estate agency CRM and automation solution. Delivering all the tools you need to establish lifelong clients, secure more stock and grow your business.

Secure more stock in
good times and bad

Building a consistent and reliable listings pipeline is the holy grail for high-performing agencies. Rex Sales and Lettings CRM has built-in tools to help you stay in touch and build relationships with every property owner in your area, so you can secure more stock.

Get visibility over your patch with our Core Logic integration
Keep track of appraisals and OAB’s
Stay at the front of the prospects' minds with Reminders and Tracks
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attract more prospects through search engines

Say hello to the iOS/Android app

Say hello to the most functional real estate CRM app you’ll use. Add new buyers and their requirements directly into your CRM, then email or text them e-brochures in a few taps. Stay connected so you never miss an opportunity.

Manage leads, listings, contacts and inspections on the go.
Instant open home feedback & follow-up
Managing Door Knocking campaigns and route efficiently
Caller ID gives you the confidence to answer the phone with the right name, every time
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engage your audience by publishing content through rex website's custom CMS

Make your work... flow with automations

Standardise process across your agency and maximise your teams productivity with the inbuilt automation features in Rex Sales and Rentals CRM.

Automated SMS & email updates
Built-in best practice follow-up workflows
Mass actions across all parts of the journey
Zapier integration
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convert more leads with customisable forms and more

All the information you need is available when you need it

Rex makes sure all the information you need is available when you need it. You have complete control over the data your agency requires, allowing you and your staff to input, find and sort the information most relevant to the way you work.

Apply tags for richer record management
Use contract record to log important & interesting data
Track email opens and clicks to improve engagement
Manage 'do not contact' requests
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the rex sites team, formerly known as the 'siteloft team'


of property sold through our CRM worldwide


agency professionals around the world trust our CRM


a day is spent in our mobile app by top performing agents


in commissions earned by agency customers

Stay focussed on what matters most

By choosing an estate agency CRM with easy-to-use custom reporting, KPI, and productivity metrics, your property business will have all the necessary tools to use your database to its fullest potential.

Visibility over your team's productivity

Monitor and manage the KPI performance across your team by building reports around the data you want to explore. Use the productivity metrics that matter to your agency to coach and grow agents.

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Improved data quality

Encourage better data quality through increased transparency. Custom Reporting will help to highlight data improvement opportunities across your agency.

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Pipeline progression and follow up made easy

View more data at a glance without needing to click into records. Unlock insights that will allow you to convert more listings and sales. Build specific call lists to contact hot prospects.


Maintain clients
for life

Establish trust with an estate agency CRM that enables you to stay true to your brand and processes. Impress your clients at every step of their home-buying journey and win repeat business.

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Deliver consistent brand experience

You want all your communications to reflect that brand. Rex Sales and Lettings CRM makes this simple. Just add your branding once and it will appear consistently across newsletters, brochures, emails and letters.

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Stay in touch for the whole journey

Today's buyer, tomorrow's seller - we know it's not that easy. Especially over the years. The workflows and reminders pre-built in Rex Sales and Lettings CRM will help you stay in touch with property owners and ensure you're the first person they call when they want to sell.

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Stay productive on the go

With the Rex Sales and Lettings CRM Mobile App, you have a fully functional CRM in your pocket. Manage leads, listings, contacts and inspections on the go.

Take the first step towards unlocking your estate agency's potential

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the rex experience

A modern experience for modern agencies

At Rex, we’re committed to progress. Our product development team is continuously working to release new features and updates to maintain an estate agency software experience relevant to the modern day agency.

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Successful CRM data migration

We get it. The risk of data loss is a real concern for most when changing CRMs. At Rex, we’ve successfully migrated our clients from all other major estate agency CRM systems.

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Dedicated onboarding, training and resources

Getting your CRM users up to speed is easy with Rex. You’ll receive onboarding, training and ongoing success management to ensure you're set up with everything you need.

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Gold standard customer service

We want to ensure your experience with us is five star. Get quick answers to your questions with our 2-hour support response service with a 20-minute average response time.

Explore more reasons to choose Rex

From case studies to features, find out how Rex can help your agency grow and win clients for life

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Rex has made Bennet Samways better estate agents

See how Bennet Samways manage the sales progression journey ensuring chains are successful, and sales come to fruition.

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Open API opportunities for large real estate agencies

Our open API allows customers to build their own links to and from the Rex CRM Plenty of popular third party apps have built there own, including Realtair, Propps. Active Pipe, Plezzel and more.

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Our top 9 Prospecting workflows

Using the Rex Tracks feature our agents are nurturing contacts and building relationships to create a selling mindset. This ebook shares the top 9 tracks for better prospecting.


Simple plans for every agency model

We like to keep things simple, so we offer a choice of plans across our products to suit every type of property business – from solo operators to franchise giants. Whatever your needs, we’ve got you covered.

Questions. Answered.

We've answered a few frequent questions below. If you have a question not answered here, please contact us and we'll get back to you.

What other estate agency software does Rex offer?


Where is Rex Software’s support team based?


Do you have an office in the UK?


What does CRM stand for in real estate?


What types of properties does Rex support?


How does Rex CRM differ between AU & NZ and the UK versions?


What is the migration process from an existing CRM to Rex CRM?


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