Property marketing, simplified.

Rex Reach stands apart from generic third-party advertising tools because it is purpose-built for estate agencies and deeply integrated with the Rex CRM. Instead of manually setting up ads, audiences and tracking, Rex Reach automatically pulls in listing data and contacts, then uses AI to create, launch and optimise campaigns in just a few clicks. Ads run across Facebook, Instagram and the Google Display Network using estate-specific formats and audience segments such as vendors, investors and first-home buyers. Unlike boosted posts or portal-led advertising, Rex Reach avoids unnecessary platform fees and keeps the full budget working harder for the campaign. In simple terms, Rex Reach acts like an automated property marketing agency inside Rex, removing complexity while delivering more relevant, measurable results.

Rex Reach can be used to market both residential and commercial properties, with most of the differences coming down to your goals, chosen audience segments and budget, rather than the platform itself. You decide what you want to achieve, and Rex Reach builds the campaign around those objectives.

Rex Reach's audience segments are built from selected behaviours, interests and other demographics provided by Facebook and Google. They are built by our team as the result of estate knowledge, research and data. We conducted a series of experiments to create the relevant segments and we constantly test and iterate on these to achieve improved campaign results for our clients. The unique combinations within each audience are one of our key differentiators from similar products and we consider them somewhat as Reach's ‘secret sauce’ and a key part of the product’s IP.

Rex Reach doesn’t split your budget evenly just for the sake of it. It looks at what you’re trying to achieve, for example, more buyers enquiry on a listing, more appraisals and seller leads, or stronger personal brand presence in your area. The budget is then weighted towards the channels most likely to deliver that result.

Yes. Rex Reach helps boost an agency’s online presence by putting your brand, agents and listings in front of the right audience. It uses smart targeting and retargeting to reach buyers and sellers in your local market, helping your agency stay visible and top of mind throughout the property journey.

Rex Reach measures ROI and campaign effectiveness by tracking clear, real-world results, not just clicks or likes. Because it’s built into the Rex ecosystem, it connects your social media ads directly to buyer and seller activity, so you can see what’s actually working. Through Rex Reach, you can track impressions, reach, clicks and engagement across platforms like Meta, then link that activity back to enquiries, viewings and leads captured in Rex. This makes it easier to understand cost per lead and overall return on ad spend. You also get simple reporting dashboards that show how each campaign, audience segment and budget choice is performing, so you can adjust quickly if needed. In short, Rex Reach focuses on outcomes that matter to estate agencies, helping you spend smarter and get more value from your social media advertising.

Yes, Rex Reach can be an effective digital marketing channel for property listings, especially by improving how you market properties, build your brand and find the right buyers or sellers online.