Win clients for life with Rex Sales and Lettings CRM

Grow your business with Rex's fully customisable estate agency CRM. Delivering everything you need to maximise productivity, nurture relationships and secure more stock.

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Join over 1,800 agencies using Rex CRM every day.

Secure stock in good times and bad

Building a consistent and reliable listings pipeline is the holy grail for high-performing agencies. Rex CRM has built-in tools to help you stay in touch and build relationships with every property owner in your area, so you can secure more stock.

Import local property data with our Land Registry UK integration and gain greater visibility over prospects in your area.
Keep track of valuations
Stay at the front of seller's minds with Reminders and Tracks
Build relationships at scale
See how to secure stock in the demo

Full CRM functionality on your mobile

Say hello to Rex Mobile, the most functional estate agent CRM app you’ll use. Add new buyers and their requirements directly into your CRM, then email or text them e-brochures in a few taps. Stay connected so you never miss an opportunity.

Manage leads, instructions, contacts and viewings on the go
Input instant viewer feedback & follow-up
Manage door knocking campaigns and plan your route efficiently
Caller ID gives you the confidence to answer the phone with the right name, every time
See the mobile app in the demo

Make your work flow with automations

Standardise and automate processes across your agency to maximise your teams productivity with Rex CRM's inbuilt automation features.

Automated client updates via SMS & email
Built-in follow-up and nurture workflows
Apply bulk actions across all stages of the client journey
Zapier integration for enhanced automation
See the powerful automation in the demo

All the information you need when you need it

You have complete control over the way you manage your contact data. Input, filter, find and sort the information most relevant to the way you work.

Apply custom tags for richer record management
Use contract record to log important & interesting data
Track email opens and clicks to improve engagement
Manage 'do not contact' requests
See Contact Management in the demo

Rex CRM is the all in one sales toolkit.

Check out the features overview of all the features and tools included in Rex CRM.

Find out why leading agencies choose Rex CRM.

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“Rex has given us something different, not only is the system much better but we can get hold of the team for support if we need it, no request has ever been turned down.”

Sean Barrett,
Director at Fine & Country Surrey

Agents, admins, owners. Everyone loves Rex.

Not just a product suite for better client experiences. Rex gives all your staff the tools they need to do their jobs, better.

5 Star Review

"I would say that Rex is saving us nine hours per week of a lot of mundane tasks."

Stuart Bennet
Director at Bennet Samways
5 Star Review

“What’s exceeded my expectation is the open-ended API, for us to be able to integrate different products with Rex in the future.”

Andrew Vass
Andrew Vass
CEO & Founder at TAUK
5 Star Review

"The ability for agents to login on the road or at home so easily it's massive, it enables us to be flexible."

Sean Barrett
Sean Barrett
Director at Fine & Country Surrey
5 Star Review

When we moved to Rex, I did all of the tasks that I would do in (the old system), like listing a contract and email - all the rest of it - and I’d time myself. Then after three months being proficient in Rex, I timed myself doing exactly the same thing and it was nearly 88 hours of time saved for one person over a month.

Emily Megraw Profile
Emily Megraw
Office Manager at LJ Hooker Nerang
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5 Star Review

The way we are able to systemise an agents life in Rex CRM is crucial to making them not just productive but high-performing as well, and Rex CRM is the key to doing that for our agency.

Will Gosse Profile
[Rex CRM] [AU/NZ] Will Gosse
COO at BresicWhitney
5 Star Review

I tested out five (5) other leading CRM systems, big ones as well ones that have been established for many many years and a lot of people would think they would be the go-to but they did not perform the way that Rex CRM did from a usability, user-friendly aspect.

Steven Barkho Profile
[Rex CRM] [AU/NZ] Steven Barkho
Managing Director/Selling Principal at PRIME Estate Agents
5 Star Review

We have recently upgraded our website with Rex Websites (formerly Siteloft) they were great to work with, kept to timelines, very professional and exceptionally good product. We are very happy with the service particularly when we were going online just before Christmas.

[Websites] [AU] Bev Pellow
Principal at QPL Rural
5 Star Review

Our new website is great and we have received great comments from our clients. The team at Rex Websites (formerly Siteloft) were very helpful right from my first enquiry to the finished website processes. They were always available when we required to speak to them. We can thoroughly recommend the Rex Websites (formerly Siteloft) team to anyone who is looking to build or rebuild their website.

[Websites] [AU] Dawn Hull
Real Estate Agent at Doug Hull Real Estate
5 Star Review

I am extremely happy with the website created for my real estate business with Rex Websites (formerly Siteloft). They are so easy to deal with and took on all of the changes I needed to suit my website requirements. Would happily recommend their services.

[Websites] [AU] Gail Richards
Business Owner at Key 2 Sale

Elevate your selling skills with these resources

Download the 2022 Digital Strategy Guide for real estate agencies

2022 Digital Strategy Guide to expand your real estate agency

Looking for agency success in 2022? Our 2022 Digital Strategy Guide shares how to update your digital marketing for the modern age, and start reaping the benefits. Download it now!

Our top 9 Prospecting workflows

Our top 9 Prospecting workflows

Using the Rex Tracks feature our agents are nurturing contacts and building relationships to create a selling mindset. This ebook shares the top 9 tracks for better prospecting.

Free blog content calendar download

Content calendar template

When the goal is to produce a steady stream of relevant and engaging content, a content calendar will keep you and your team organised and on track. We've created a downloadable template to help agencies plan and schedule their regular content. Get your free copy.

Simple plans for every agency size


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Power up your branches with advanced tools for enterprise

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We've answered a few frequent questions below. If you have a question not answered here, please contact us and we'll get back to you.

How does the Rex calendar sync?


In the UK we have full two-way syncing capabilities with Gmail,, Office 365, Exchange and iCloud calendars.

What types of properties does Rex support?


All of them - Residential, Rural, Commercial, Land and Business.

How does Rex CRM differ between AU & NZ and the UK versions?

  • The Australian and New Zealand versions of Rex CRM are almost identical.
  • Localisation changes like address formats and postcodes and appropriate GST values (10% in AU, 15% in NZ) are the main changes. Some of the integrations we have work in both AU and NZ, or are either AU or NZ specific.
  • The UK version of Rex has also undergone its own localisation - including pounds instead of dollars, VAT instead of GST, address and postcode updates, some terminology changes (valuation instead of appraisal). Integrations are different and some of the features are UK specific.

What does CRM stand for in real estate?


CRM stands for customer relationship management. In the real estate industry, CRM software is used to manage interactions with vendors, buyers and prospects. Estate agency CRM software can help agents keep track of leads, manage customer communications, and nurture relationships throughout the sales cycle. By using CRM software, real estate professionals can build and maintain better customer relationships and close more deals. If you're not using estate agency CRM in your business, you're missing out on a valuable tool that can help you succeed.

Our integrations help you get the most out of Rex CRM

Connect your real estate database to all the business tools your agency uses, and watch your sales team’s efficiency go through the roof. No more clicking between applications – do it all from Rex.

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Real estate CRM is the key to making your clients even happier

If you are looking for the best CRM for real estate agencies in Australia, NZ, and the UK, you need to look at Rex CRM and Estate Agency Software.

​​When the housing market is booming, you have new clients coming in left and right, and you’re landing sale after sale, the last thing you want to do is hunt through a messy spreadsheet to track your client information. If you’re ready to take your business to the next level, allow us to introduce you to a life-changing tool: our real estate CRM.

A CRM (customer relationship management) system serves as an online database to help you manage your contacts and save precious time on manual data entry.

The combination of Rex’s CRM and Sales & Marketing Automation software is proven in its ability to help real estate businesses grow while creating amazing client experiences along the way. And if it’s not in Rex then you can use our native and third-party integrations to link up with any other functionality you can dream of

We have more than 10,000 real estate agents and admins using Rex CRM every day to buy and sell homes faster than anyone else. This dynamic piece of software is the key to establishing a growth-based agency tech stack.