Real estate sales CRM with powerful automation built-in

Rex is a powerful but easy to use cloud and mobile real estate sales CRM built for agencies big and small. Join thousands of agencies transforming their day with the Rex platform.

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Join over 1,800 agencies using Rex CRM every day.
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Powerful prospecting out of the box

Building a consistent and reliable listings pipeline is the holy grail for high performing agencies. With Rex CRM we've built in all the tools to help you stay in touch and build relationships with every property owner in your area.

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Deliver a consistent brand experience

You've worked hard to build your own brand, and you want all your communications to reflect that brand. Just add your branding once and it appears consistently, on newsletters, brochures, emails and letters.

rex crm real estate branding and marketing tools

Stay in touch for the whole journey

Today's buyer, tomorrow's seller - we know it's not that easy. Especially over the years. The workflows and reminders pre-built in Rex CRM will help you stay in touch with property owners and ensure you're the first person they call when they want to sell.

rex crm real estate software image of listing, reminders and advanced filters

Integrations with leading data providers

Tired of agents finding every reason not to cold call? Having every single property in your area inside Rex moves prospecting from 'hated' to 'helpful'.

rex crm features for real estate prospecting

Deliver customer experience to sell fast

Manage your day for ultimate efficiency

With a full calendar inside Rex CRM you'll never miss an appointment, and neither will your vendors. And staying on top of tasks from your phone, brings a whole new meaning to your countryside office.

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Delight vendors with quick responses

Updating applicant feedback and following up reminder tasks will ensure your vendors receive the ultimate experience and trust that you have every opportunity covered.

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Deliver service that sees applicants become sellers

Being responsive and thorough with all buyer enquiries will show you're on the ball and if they are thinking of selling, it will be that experience that they'll want their buyers to receive.

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Manage and coach your high performing agency

Base conversations on data not dreaming

With reporting dashboards and agent KPI reporting you can have direct coaching conversations with your team to celebrate their achievements and work on areas of opportunity.

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Know when to pivot

Rex CRM reporting options ensure you know what's going on in your business as it happens. Armed with data you can then allocate resources to the areas that hold the greatest opportunity.

rex crm real estate software image of listings record and agent activity

Do more with less

We get it. Admin costs often feel like a big expense. Let us manage the mundane tasks while they stay focused on dollar-productive activities.

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Keep control of your data

Your database is probably your biggest asset, and you need to protect it. Our out-of-the-box system management tools give you the flexibility to manage data and users thee way you want.

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Rex CRM is the all in one sales toolkit.

Check out the features overview of all the features and tools included in Rex CRM.

Want to be the highest seller in your farm, talk to Rex.

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"How do we provide value to a customer? That value is coming through mostly from us using a really organised system – Rex CRM in this case."

Will Gosse
COO at BressicWhitney

Agents, admins, owners. Everyone loves Rex.

Not just a product suite for better client experiences. Rex gives all your staff the tools they need to do their jobs, better.

5 Star Review

The way we are able to systemise and agents life in Rex CRM is crucial to making them not just productive but high-performing as well, and Rex CRM is the key to doing that for our agency.

Will Gosse Profile
Will Gosse
COO at BresicWhitney
5 Star Review

I tested out five (5) other leading CRM systems, big ones as well ones that have been established for many many years and a lot of people would think they would be the go-to but they did not perform the way that Rex CRM did from a usability, user-friendly aspect.

Steven Barkho Profile
Steven Barkho
Managing Director/Selling Principal at PRIME Estate Agents
5 Star Review

Rex is a whole of agency solution. For the sales team, management and administrators, it’s such a great tool to ensure your clients are getting the best service possible.

Graeme Carmichael Profile
Graeme Carmichael
Sales Manager for Agent Growth at LJ Hooker Property Centre
5 Star Review

What we're achieving with the Zapier integration would've taken our team dozens of hours every week. It's kept everyone focused on the work that's really dollar productive.

Henry Hodge Profile
Henry Hodge
Principal of Henry Hodge Real Estate
5 Star Review

The ease of use of Rex means our agents are far more likely to input the data they receive... it makes their (and my) life significantly easier.

Michael Whittaker
Michael Whitaker
Principal of Bathurst Real Estate
5 Star Review

I love being able to operate my business from home, a coffee shop, interstate, or even overseas.

Peter Hutton Profile
Peter Hutton
Agency Owner of Hutton & Hutton
5 Star Review

Rex has helped me cope with the modern demands of real estate.

David Snow Profile
David Snow
Principal of Peter Snow & Co
5 Star Review

It’s caused people to be quite surprised that I’m still actually maintaining contact with them because there’s a lot that don’t.

Petro Geyl
Petro Geyl
Sales Director of Innov8 Property
5 Star Review

The way we are able to systemise and agents life in Rex CRM is crucial to making them not just productive but high-performing as well, and Rex CRM is the key to doing that for our agency.

Will Gosse Profile
[Rex CRM] [AU/NZ] Will Gosse
COO at BresicWhitney
5 Star Review

I tested out five (5) other leading CRM systems, big ones as well ones that have been established for many many years and a lot of people would think they would be the go-to but they did not perform the way that Rex CRM did from a usability, user-friendly aspect.

Steven Barkho Profile
[Rex CRM] [AU/NZ] Steven Barkho
Managing Director/Selling Principal at PRIME Estate Agents
5 Star Review

I researched the hell out of CRMs before committing to Rex. I have been using it now for almost 1 year - and it is life changing! The support is second to none.

Mark MacCabe Profile
[Rex CRM] [AU] Mark MacCabe
Principal of MacCabe Real Estate
5 Star Review

I love being able to operate my business from home, a coffee shop, interstate, or even overseas.

Peter Hutton Profile
[Rex CRM] [AU] Peter Hutton
Agency Owner of Hutton & Hutton
5 Star Review

Rex has helped me cope with the modern demands of real estate.

David Snow Profile
[Rex CRM] [AU] David Snow
Principal of Peter Snow & Co

Elevate your selling skills with these resources

Download the 2022 Digital Strategy Guide for real estate agencies

2022 Digital Strategy Guide to expand your real estate agency

Looking for agency success in 2022? Our 2022 Digital Strategy Guide shares how to update your digital marketing for the modern age, and start reaping the benefits. Download it now!

Sales at Scale Cover

Sales at Scale – How BresicWhitney reached $3b in sales, all delivered with exceptional service

See how BresicWhitney is breaking all the rules from traditional agency structures and delivering an exceptional listing and selling service.

Productivity Wins Case Study

Productivity Wins Case Study

Want to save admin time in 2022?

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FAQ's

We've answered a few frequent questions below. If you have a question not answered here, please contact us and we'll get back to you.

What types of properties does Rex support?

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All of them - Residential, Rural, Commercial, Land and Business.

What is a winning CRM strategy?

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Consider real estate customer relationship management (CRM) both as a strategy and software that real estate firms and real estate agents use to manage their businesses.

Real Estate CRM as a Strategy: As a strategy, real estate CRM software is a means through which agencies build, manage, and sustain meaningful and successful relationships with both leads and customers.

Real Estate CRM as a software: As a software, real estate CRM is an organised system that centrally stores buyers, sellers, business leads, and customer data. The information can contain details about prospective leads, new and existing customers. It can also be details about user interactive activities from lead generation channels, their personal information, communication, and purchase history.

What should a real estate CRM system do for you and your agency?

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‍A great way of increasing efficiency within any real; estate business is by using technology as it has become easier than ever before thanks largely due development advances made over recent years. Having an effective CRM system for your real estate marketing campaigns, prospecting, lead management and client communication will help you streamline customer service. You'll be able to better build relationships with buyers and sellers while helping you sell more properties! Great systems like Rex CRM do all this easily.

What is the simplest CRM for real estate agents?

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The simplest CRM to use is the one where you have invested time in learning how the software works and how you can use all the functionality in your business. The hardest CRM to use is one that you login into once and blindly wander around, wasting time and potentially losing business.

What does CRM stand for in real estate

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CRM stands for Customer Relationship Management and it’s an important tool in the arsenal of any real estate agent who wants to be at top form. CRMs track all your customer interactions so that you can make sure they are happy with their experience, while also staying up-to date on new prospects as they arise!

What are the key features of a real estate CRM?

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  • Organise prospect information, making it easy to find (i.e., no more hunting through spreadsheets).
  • Quickly respond to property inquiries without having to dig through your inbox.
  • Keep track of which prospects you've reached out to and which ones are farther along in the home buying process.
  • Gather information digitally, such as your prospects' website activity or whether they opened your emails.
  • Manage your sales pipeline in one place and keep track of closings.
  • Maintain contact with past clients for relationship management and future referrals.
  • Automate tasks and workflow such as email follow-ups after open-houses.

What is a CRM system in real estate?

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Real estate CRM software helps streamline your sales cycle by managing prospects and clients in one place. It also provides data-driven decision-making tools that will save you valuable time on the phone with potential customers or previous leads who are now out of touch as their list grows longer than expected!

Expert tip: A real estate CRM software tool can be an excellent resource if used correctly - make sure to take advantage of all its features like sending targeted emails based on what they’ve shown interest in previously (or even updating old contact info), creating custom followup sequences automatically based around different types of communication needs at specific points throughout every campaign season; these things may not seem important but collectively add up quickly over

Our integrations help you get the most out of Rex CRM

Connect your real estate database to all the business tools your agency uses, and watch your sales team’s efficiency go through the roof. No more clicking between applications – do it all from Rex.

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Real estate CRM is the key to making your clients even happier

If you are looking for the best CRM for real estate agencies in Australia, NZ, and the UK, you need to look at Rex CRM and Estate Agency Software.

​​When the housing market is booming, you have new clients coming in left and right, and you’re landing sale after sale, the last thing you want to do is hunt through a messy spreadsheet to track your client information. If you’re ready to take your business to the next level, allow us to introduce you to a life-changing tool: our real estate CRM.

A CRM (customer relationship management) system serves as an online database to help you manage your contacts and save precious time on manual data entry.

The combination of Rex’s CRM and Sales & Marketing Automation software is proven in its ability to help real estate businesses grow while creating amazing client experiences along the way. And if it’s not in Rex then you can use our native and third-party integrations to link up with any other functionality you can dream of

We have more than 10,000 real estate agents and admins using Rex CRM every day to buy and sell homes faster than anyone else. This dynamic piece of software is the key to establishing a growth-based agency tech stack.