Digital Ad Copy Framework

No more guesswork. Use one of these 8 proven ad copy formulas to get more clicks, more leads, and better results from every pound you spend.

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You’re not a copywriter—but you still need ads that perform.

Most agents get stuck writing the same generic lines that blend in with every other “local expert” online. This framework helps you stand out, hit the right notes, and get better ROI from your paid ads—whether you’re pushing a listing, promoting your brand, or attracting landlords.

If you’re running Facebook or Instagram ads (or thinking about it), this guide will show you how to write stronger headlines, more persuasive body copy, and calls to action that get clicked.

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What Is It?

It’s a no-nonsense guide with 8 ad copy formulas designed for estate agents. Each one is simple to follow and easy to apply—just plug in your offer and go. These aren’t random marketing theories; they’re practical structures used by real agents getting real results.

Inside the download:

• 8 plug-and-play ad copy frameworks
• Short explanations and examples for each
• Space to test and tweak your own copy
• Works for sales, lettings, appraisals and brand campaigns
  

Whether you’re writing one-liners for video or static posts, this guide shows you how to hook attention and get the click.

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What’s the Value?

• Save time: No more starting from scratch or Googling “how to write ad copy.”
• Write ads that sell: Hit on what buyers, sellers or landlords actually care about.
• Better performance: Higher click-through rates and lower cost-per-lead.
• No jargon: Straightforward language that works in your local market.
  

You’ll learn the difference between average and high-performing ads—and how to write the latter. And because you’re short on time, there’s even a printable quick-reference version you can keep on your desk.

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Want Better Results? Get the Framework

Estate agents don’t need fluff. They need ads that stop the scroll and drive action. If that’s what you want too—download the framework now.

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Get the Framework

Stop wasting money on weak ad copy. Download the cheat sheet used by top-performing agents to craft ads that convert.