5-day content plan to get homeowners to request an appraisal

If you’re looking for a fast, repeatable way to turn attention into appraisals, this resource is for you. The Get homeowners to request an appraisal in five days challenge is designed to help agents create buzz, spark conversations and guide homeowners toward asking, “What could mine be worth?”

You don’t need complex funnels or expensive ad campaigns. Just five days of short, curiosity-led posts and clever follow-ups can start meaningful conversations that turn into leads.

This isn’t about hard selling. It’s about creating space for potential sellers to reflect and reach out.

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Why download this resource?

1. It’s ready to use

Each day of the challenge includes a done-for-you post or story template, a suggested platform, and a follow-up message to keep the conversation flowing. No time wasted thinking about what to say or post.

2. Builds momentum fast

The challenge is built around psychology and timing. It uses real-world data, curiosity and gentle prompts to get homeowners thinking about their property and its value. Results start coming in from Day 1.

3. Repeatable every month

You’re not just downloading a five-day campaign. You’re getting a reusable playbook. Rotate the themes every 6–8 weeks using new listings, recent sales or interest rate updates to keep things fresh.

4. Tracks what works

The format makes it easy to track which posts generate the most DMs, replies or poll taps. Use the winners again and again to maximise your results with minimal effort.

5. Designed to be low-pressure and seller-friendly

The follow-up scripts are intentionally low-key. You’re not pushing, you’re guiding. That makes homeowners more likely to respond, open up and take that first step toward an appraisal.

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What’s inside

Here’s a quick breakdown of the five days:

Day 1: Sold Sign Curiosity

A recent, fast sale is the hook. Use this to spark curiosity and get homeowners wondering, “What could mine be worth?”

Day 2: Price Change Shock

Price drops make headlines. This prompt uses local changes to prompt a quick poll and a follow-up message that feels like a helpful check-in.

Day 3: New Listing Comparison

A just-listed home becomes the perfect comparison tool. Show potential sellers what their competition looks like right now.

Day 4: Interest Rate Impact

Use current mortgage rate changes as a natural reason to reach out. Great for getting future sellers and remortgagers thinking ahead.

Day 5: Would You Move?

A soft, reflective question that cuts to the heart of it. Use a poll to engage followers, then offer a quick, no-pressure appraisal.

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More reasons to implement this challenge

• No guesswork – You get exact wording, platforms and prompts so you can post with confidence.
• Tailored for Aussie markets – Swap in your own listings, areas and price points easily.
• Fits your schedule – Spend less than 10 minutes a day posting and replying.
• Lead generation without paid ads – Start meaningful convos without spending a cent.
• Fits with your brand – You’re seen as helpful, informed and proactive, not pushy.

Whether you’re an experienced agent or just getting serious about prospecting, this 5-day challenge will help you build trust, generate more appraisals and keep your pipeline moving.

Download it now and start seeing results this week.