Rex CRM supports lead generation by bringing your prospecting, marketing and data together in one place. Leads can flow directly into Rex from multiple sources, including Rex Websites and Rex Reach, so enquiries are captured automatically and never missed. Once in the CRM, leads are organised, enriched with data and easy to segment, making it simple to identify the best opportunities and follow up at the right time. With custom fields, tags and automation, agencies can tailor how leads are tracked and nurtured, turning everyday enquiries into stronger relationships and more instructions over time.

The main advantages of Rex CRM for agency growth are its simplicity, flexibility, and tightly integrated ecosystem. Agencies can get up and running quickly with a system that is easy to learn and widely adopted by agents, while advanced customisation and automation allow processes to scale as the business grows. Rex Websites and Rex Reach are highly integrated with Rex CRM, creating a connected platform where data flows seamlessly between marketing, lead generation and contact management. This means agencies can generate more opportunities, nurture prospects more effectively, and convert leads into instructions without juggling multiple disconnected systems, all supported by strong local onboarding and ongoing support.

Yes. Rex CRM supports advanced customisation so agencies can run their business their way, with tools like custom fields and tags, custom reports, automated workflows, personalised templates, and flexible branding. With an open API and Zapier integrations, Rex can connect with other systems and adapt as your agency grows, making it a future-proof CRM that fits your processes instead of forcing you to change how you work.

Yes. Rex CRM includes built-in email and newsletter capability, allowing agencies to create and send email campaigns and newsletters directly from the CRM. You can use your existing database, segment contacts, personalise messages, and track engagement, all in one place.

Yes. Rex CRM is built to help agents stay on top of their day without things slipping through the cracks. Agents can manage appointments, tasks, reminders and follow-ups all in one place, with everything flowing into their agenda so they can clearly see what’s coming up. Tasks can be linked to contacts, listings and deals, making it easy to stay organised and accountable. With the Rex Mobile app, agents can check their schedule, update tasks and add notes while out on the road, not just when they’re back at the office. This helps agents stay productive, responsive and in control of their day, wherever they’re working.

Yes, Rex CRM does support lead scoring and prioritisation, just not in a rigid, black box way. Instead of forcing a one size fits all score, Rex gives agencies flexible tools to prioritise the right leads based on how they actually work. Using custom fields, tags, reminders, Tracks and reporting, you can clearly identify hot prospects, track engagement, and focus your time on people most likely to list. This keeps things simple, visible, and practical for agents in the real world. Because Rex is built to adapt to your process, agencies can create their own version of lead prioritisation without unnecessary complexity, which helps teams move faster and stay consistent.

Yes. Rex CRM offers integrated marketing tools, including a built-in newsletter builder and Rex Reach, its integrated marketing solution. The newsletter builder lets agencies easily create and send branded email newsletters directly from the CRM, using their existing contacts and data. Rex Reach works alongside this by helping agents stay in front of the right people at the right time, using smart targeting and automated campaigns that are connected to your database. Because it’s all built into Rex CRM, marketing stays simple, consistent and easy to track without needing extra systems or manual work

Yes. Rex CRM can manage client follow-up by combining contact and lead management with automated reminders, tasks, and structured follow-up workflows (tracks). It stores all communication history in one place, lets agents schedule and receive follow-up reminders, automate emails and SMS using templates, trigger follow-ups after events like inspections or meetings, and send property match alerts to keep clients engaged, all accessible from desktop or mobile so no enquiry or relationship is missed.

Yes. Rex CRM helps agencies distribute listings to third-party portals easily. Listings entered once in Rex can be fed directly to major property portals through native integrations, cutting down double handling and reducing errors. This means your listings go live faster, stay accurate, and your team spends less time managing uploads and more time winning business.

For small agencies, agents are typically more on the move, juggling listings, valuations, viewings and client calls themselves rather than sitting at a desk. That is why Rex CRM is the better option. Its fully featured, industry-leading mobile app lets agents run almost their entire day from their phone, with leads, contacts, notes, viewings and reminders always at hand.