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The words you choose can instantly shift the way clients feel. The right phrase signals safety, honesty and competence. Instead of leaning on urgency or pressure, shifting towards empathy and professionalism builds trust naturally.
This guide offers 25 phrases designed to do exactly that. They are practical, easy to use and work across calls, meetings, presentations and even your agent bio.
Clients want to know they are in capable hands. Using phrases like “In my experience helping families like yours” or “Based on what I have seen in similar situations” positions you as both knowledgeable and relatable.
Honesty is non-negotiable. Lines such as “Here is what I know, and here is what I do not” or “If I do not know the answer right away, I will find out for you” show that you prioritise facts over fluff.
Phrases like “I see what matters most to you is” and “Tell me your top priorities so we can focus there” make clients feel heard. This approach shows genuine care and keeps the conversation about their goals, not your agenda.
Buying or selling property can be stressful. Lines such as “Here is how we will make this stress free” or “You will always know what comes next” reduce anxiety and give clients the confidence to move forward.
Trust is built when clients feel in control. Say “You will have all the information before making a decision” or “The pace is yours, I am here to guide not to rush.” These statements replace pressure with partnership.
Adopting these phrases pays off in multiple ways. Decision cycles become shorter because clients are more confident. Your communication feels consistent across touchpoints, making it easier to coach team members and maintain quality. Clients experience less stress, which boosts satisfaction, referrals and reviews. And as your words align with your actions, your personal brand grows stronger, attracting decisive prospects who value professionalism.
Trust is the ultimate competitive advantage. Small shifts in language can create big results in how clients feel about working with you. This guide makes it simple. Print it out, and start using three new phrases each week. Watch how conversations change when clients feel informed, respected and in control.
