PURPOSE-BUILT REAL ESTATE AI
Real estate AI built into your workflow
That job you got into real estate to do? Rex AI gives it back to you. Less busywork. More time for the connections, the conversations, and the deals - the stuff that actually moves your business (and your commissions) forward. More time. More revenue.
AI shaped by you
We created our AI with an advisory board of agents to really understand the AI that will make an impact.
Embedded AI
No bolt ons. Its AI sitting at the center of your CRM, doing the work agents have always wished they had a team for.
More time to be an agent
Rex AI collapses the timeframes for tasks so you and your team can get on with more of it.
AI Assist
Let us handle your admin.
Just finished an open home? Bumped into a hot lead at the school gate? Caught up with a vendor in the car park? Talk to Rex like you'd talk to an assistant, voice or text, and AI Assist captures it, files it, and actions it.
Say it. Type it. It's done.
Dictate notes, log calls, add contacts, set reminders, draft emails - all in a single prompt.
One prompt. Multi-step workflows.
"Met John today. He wants to offer 45 Park Lane. Create the buyer, log the offer, draft an email to the vendor, set me a reminder for Monday." What used to take multiple screens now takes one sentence.
You stay in control.
Every email is drafted for review before it sends. Every action is summarised back to you. You approve, you edit, you send. AI does the legwork - you keep the final word.
AI Prospecting
Don't know who to call today? AI Prospecting does.
Agents work the hottest 5% of leads. Your database is full of opportunity, but no one has the time to dig it out. AI Prospecting reads every signal in your CRM, inquiries, viewings, email engagement, anniversaries, market activity, and hands you a ranked, prioritised list of who to call today, why now, and what to say when they pick up.
Who to call today.
A ranked list of the people that matter right now. The ones where picking up the phone delivers real value for them, and for you.
Why now.
Every contact comes with context. "Two enquiries in the last 30 days, no contact in over a year." "Opened your last 10 emails." The reasoning is on the card.
What to say.
Ready-to-go talking points, generated for that specific contact based on their activity, history, and your relationship, so you go into every conversation with confidence.
Watch a short demonstration
See AI Assist & AI Prospecting in action in this short 5 minute walk through.
PDF Download
Download the Rex AI Information Pack
In this information pack you'll find a practical guide to what AI actually means for estate agents moving forward. No hype, no jargon. Just clear examples of how Rex AI takes the busywork off your plate so you can focus on being an agent.
By submitting you agree to us contacting you and using your details for marketing purposes as per our privacy policy.
More ways Rex AI works for you
Email & SMS generation
You can maintain a personal touch that’s appropriate for all stages of the buy-sell customer journey, generating ready-to-send, customised messages for email or SMS.
Natural language filters
Input questions and commands in plain language to quickly access the data you’re looking for – no complex query syntax or having to learn the underlying data structure. Just type what you want and let Rex AI do the work.
Ad content generation
Rex gives you marketing-ready ad content in a single click, as you generate relevant, tailored and appealing descriptions, based on property features, that capture essential details and selling points without the manual efforts.
What's next for Rex AI? Coming late 2026
AI Nurture
The autonomous engagement layer for the 95% of your database that goes untouched. Personalised emails and SMS sent at the right moments, keeping cold leads warm and feeding your prospecting pipeline.
AI Manage
Leadership dashboards and coaching insights powered by everything Rex AI sees across your business. Know who's performing, who's struggling, and exactly how to help them get to the next level.
AI Automations
Set it once, and it runs itself. Describe a repeatable workflow in plain English and Rex builds a multi-step process that fires on a schedule or off the events in your database, so the routine work happens without you asking each time.
Inside the Rex AI Roadmap with our CRO Tom Ainsworth
Hear from Rex CRO Tom Ainsworth about how our purpose-built AI is designed to solve the biggest challenges in real estate. Built in collaboration with our AI Advisory Board of agents, the Rex AI roadmap focuses on practical solutions that drive real results.
We will never not have a human connection in real estate... AI or automation should be supporting the agent – doing the low-hanging fruit admin, so the agent can go have those one-on-one conversations.
Rex AI Advisory Board | Read the Blog
Real Estate AI Built with Purpose
At Rex, we spent the last few months collaborating with an AI Advisory Board to bring our AI roadmap to life — one built with purpose and designed to deliver real impact.
Through that process, we identified six key learnings that helped shape the future of our AI roadmap. Read the full story on our blog.
Frequently asked questions
We've answered a few frequent questions here. If you still have a question that’s not answered, just ask.
Automation follows a fixed set of rules. If someone attends an open home, they automatically receive a follow-up email. It is predictable and consistent, but it sends the same message to everyone regardless of context. AI is more intelligent. Instead of following instructions, it reads signals, interprets behaviour, and figures out what to do, drafting a message specific to that contact's history, surfacing a call at the right moment, or flagging a dormant lead whose circumstances have changed. In practice, the best real estate CRMs use both: automation handles the predictable, repeatable workflows, and AI handles the judgement calls.
Frequency matters less than relevance. Calling someone every month with nothing meaningful to say is less effective than calling them at exactly the right moment with the right context. The goal is timely, intentional contact, reaching out when a signal suggests it is a good time, such as a past appraisal going quiet, a contact engaging with your emails, or a market shift in their area. Rex AI Prospecting surfaces these moments automatically, so agents make fewer wasted calls and have more meaningful conversations with the contacts most likely to transact.
The most effective AI tools for Australian real estate agents are those built specifically for real estate workflows, not generic AI tools retrofitted onto a CRM. Rex AI is purpose-built for Australian agencies and developed in collaboration with an AI Advisory Board of leading principals and operators. It includes AI Assist for voice and text-driven admin automation, and AI Prospecting for ranked daily call lists with talking points, both embedded directly into the Rex CRM so there is no switching between apps or learning a separate platform.
The AI features worth having in a real estate CRM are the ones that change how you work day to day, not dashboards or reports you'll never read. Look for intelligent lead prioritisation that tells you who to call and why, AI-assisted email and SMS drafting based on each contact's history, natural language search so you can find data by asking a question rather than building a filter, automated follow-up sequences that keep buyers and vendors warm between touchpoints, and smart property matching that alerts the right buyers the moment a listing goes live. The best AI in a CRM is close to invisible. It makes your existing workflow smarter without asking your team to learn a new system.
In 2026, the most practical applications of AI in real estate agencies fall into four areas: admin automation, prospecting prioritisation, database nurturing, and management visibility. Agents are using AI to log calls, update records and draft communications via voice or text prompts. Tasks that used to require navigating multiple CRM screens now happen in a single sentence. The agencies pulling ahead are the ones using AI not as a novelty, but as an infrastructure layer embedded into their existing daily workflows.
Most agents work the hottest 5% of their database and let the rest go cold. Not because they don't care, but because a database of thousands of contacts gives no indication of who to call first. AI solves this at the infrastructure level. Rex AI Prospecting scans your entire database, scores every contact on recency, engagement and behavioural signals, and surfaces a ranked daily call list with the reasoning attached to each contact: Who to call, why now, and what to say when they pick up. For follow-up, AI drafts personalised messages based on each contact's history, ready for you to review and send. The task shifts from "remember to follow up" to "approve the message and make the call."
No. But agents who use AI will outperform agents who don't and that gap is widening fast. Real estate is built on trust, negotiation, local knowledge, reading a room, and handling emotion. AI does none of those things. What it does is remove the admin, emails, follow-ups and CRM updates that slow agents down and steal time from the conversations that actually win listings. AI doesn't replace the parts of the job that matter. It removes the parts that get in the way.