Making prospects feel like they’re your number one priority is easy when you’re only dealing with a handful of people. But multiply that by hundreds or even thousands of contacts, and it’s easy for things to fall through the cracks.
The one month you forget to send your regular market update might just be the same month a contact in your database decides to sell their house. Guess who they’re instructing? The agent who did remember to email to let them know about what the local market is doing. Or, to be specific, the agent whose CRM reminded them to send a market update.
To be competitive, you need to go above and beyond expectations and deliver a great experience. Your ability to win instructions and achieve sales comes down to three things:
- Having a clear understanding of your strategy for managing customer relationships
- Supporting that strategy with an efficient and highly replicable processes
- Using technology to amplify this experience at scale
In our 2021 handbook for managing customer relationships in the next normal, we tackle all of the above and more – providing a new focus for customer relationships as we head into a future where COVID-19 has disrupted our world and highlighted our human desire for human connection. Get your copy now!
