Reapit vs Rex: which real estate CRM is right for your Australian agency?

Choosing a CRM is one of the most consequential decisions you’ll make as a real estate agency principal. 

It holds your database, shapes how your agents prospect and decides how much admin lands on your team every week. If you're weighing up the best real estate software for your agency, three names come up in almost every shortlist conversation in Australia and New Zealand: Rex Software, Reapit and Agentbox (now Reapit Sales).

One detail is worth knowing before you book a single demo:

Agentbox and Reapit are now one company. Reapit acquired Agentbox, and in July 2025 it rebranded its products for the Australian and New Zealand markets: Agentbox became Reapit Sales and Agentbox Websites now ‘live’ under Reapit Websites. 

This buyer's guide sets out what each real estate software option does well, which type of agency it suits, and the questions to ask any vendor before you sign.

How does Reapit compare as a real estate CRM solution for a small agency?

Agentbox and Reapit are now the same business: Agentbox is Reapit Sales, the sales CRM inside Reapit's wider platform, which also covers property management, lettings, trust accounting and websites. 

For a small agency, the useful comparison is between Reapit Sales on its own, the broader Reapit platform, or an alternative such as Rex Software. The right fit depends on whether you manage a rent roll and how much of your marketing you want inside the CRM.

Reapit Sales (formerly Agentbox) is a sales CRM used by agencies across Australia and New Zealand. Reapit positions it around a “clean-data” approach, digital listing proposals, appraisal tracking and a mobile app.

The full Reapit platform adds Reapit PM, lettings tools, trust accounting and Reapit Websites under one login. Reapit has also rolled out its AI features through 2026.

Meanwhile, Rex Software combines its CRM for contact management, appraisal reporting and vendor pipelines with additional products for digital advertising (Rex Reach) and websites (Rex Sites). Its live AI features help with lead scoring, AI-drafted communications and smart property matching.

Rex Software suits boutique to large agencies that want their CRM, website and digital advertising working from the same database.

Real estate agent reviews of Rex Software say it has cleared close to 10 hours and helped agencies add up to 100 calls per week. 

Which real estate CRM is best for Australian real estate teams: Rex, Reapit or another option?

The best choice of real estate CRM depends on the size of your agency, whether you manage a rent roll and how much marketing you want to run from your CRM. 

With Agentbox now part of Reapit, most Australian teams are choosing between Rex Software or the Reapit platform. Book demos with both, using your own listings and contacts, and judge each on what your agents will use every day.

Which Rex product is best for managing listings and client relationships in a small real estate office?

For most small offices of two to ten agents, Rex CRM on the Starter or Professional plan will support your workflows.

A Starter plan handles contacts, listings, prospecting and portal uploads, while the Professional package adds portal leads, live dashboards, two-way calendar sync, and sales and trust accounting. Agencies that want trust accounting inside the CRM will need a professional package.

What Rex Software gives small agencies out of the box on the Starter plan:

• Rex mobile app (iOS and Android)
• Core CRM with contact management
• Integrated calendar
• Unlimited portal uploads
• Custom fields
• Listing and marketing workflows
• Prospecting, merge and followup
• Dedicated implementation
• Ongoing support

A Professional plan from Rex includes all of the above plus: 

• Integrated calendar with two-way live sync
• Live dashboards
• Custom fields on system tabs
• Portal leads
• Sales and trust accounting
• Agent ledgers
• Xero payroll integration
• Rex AI

Rex AI helps to reduce manual admin, data entry and the guesswork involved with deciding who to call each day. AI-drafted emails and SMS created within the platform save time on follow-up, smart property matching connects buyers with suitable listings, and lead scoring helps agents decide who to call first.

Rex Reach and Rex Sites are the natural next step once your agency is ready to go beyond a CRM and invest in an online presence and digital lead generation. 

You’ll get guidance every step of the way:

Rex Software manages data transfer and validation during onboarding and backs it with hands-on training. 

Your team won’t notice much of a disruption when you switch to Rex. That continuity often matters just as much as any single feature on the plan sheet.

Bespoke prices are also available for multi-branch and networked agencies that need visibility, control and consistency at scale.

How does Rex Software compare to Reapit for a boutique real estate agency?

As reported by proplyapp, Agentbox (Reapit) is a heavier, more enterprise-oriented platform than some competitors, which is why larger groups choose it and smaller independents sometimes find it more than they need.

Meanwhile, Rex Software is a mobile-first real estate CRM that combines contact and pipeline management, automated prospecting, live dashboards and the Rex Pocket mobile app. Its connected suite extends to Rex AI for natural-language search and AI-drafted comms, Rex Reach for CRM-driven ad campaigns, Rex Sites for agency websites, and Rex Cirrus8 and Rex RealTrust for commercial property management and trust accounting.

For most boutique principals, the decision of which real estate software to choose comes down to two questions. 

First, what do you actually need from your CRM? 

Second, which platform's interface and onboarding process suits the way your team works? Tip: A demonstration will help you find the answer.

Rex Reach brings the benefit of building digital marketing ads and campaigns from your CRM data and publishing them across Facebook, Instagram and the Google Display Network, with automated optimisation during the campaign. 

When your CRM and digital advertising share one database, campaign audiences come straight from your contacts and the enquiries they generate land back in the same system, with no lists to export between tools.

User testimonials will help you make your decision. For example, Ryan Houston from Presence Real Estate explains that he uses Rex because, “It’s like a second brain so your mind can be empty…you have a reliable source of truth that has no leaky bucket.”

What questions should you ask before choosing a real estate CRM in Australia?

Before you commit to a real estate CRM, ask each vendor about onboarding time, data migration, local support, integrations and the full cost of ownership. These five areas reveal more about long-term fit for your agency than any feature list. They also give you a like-for-like way to compare platforms after each demo.

If you're still at the stage of asking what software do real estate agents use, the answer for most agencies is a CRM at the centre, with portal feeds, trust accounting, a website and marketing tools connected to it. The best software for real estate agents is the combination your team will use every day, and comparing real estate software programs on features alone rarely shows you that.

6 questions to ask any real estate CRM vendor before you sign a contract:

1. What is the onboarding process, and how long until my team is productive? Ask for a written timeline and what training is included for agents, admin and property managers.
2. What does data migration from our current system look like? Confirm who moves the data, what gets moved (contacts, notes, appraisals, documents) and how accuracy is checked.
3. Is there dedicated support? Ask where the support team is based, their hours and how issues are escalated.
4. What integrations exist with REA Group, Domain and my trust accounting software? Trust accounting rules are set at state and territory level, so check the software supports your jurisdiction's requirements.
5. What is the actual total cost per user and per year? Get pricing per seat, plus setup, training and any required add-ons.
6. Which features will my agency use the most based on our current workflows, and what gaps can this system fill? 

The per-seat price rarely tells the full story, so ask every vendor for a written total covering seats, setup, data migration, training and any add-ons you'll need.

Your CRM should double as a project management tool, empowering each team member and aligning daily operations.

Choosing the best real estate software for how your agency works

Reapit and Rex Software each suit a different type of agency. 

With Agentbox now part of Reapit, the choice is between Reapit's platform (sales CRM on its own, or with property management and websites) and Rex's platform, which pairs its CRM with optional property management, digital advertising and website products. 

The right option depends on your agency's size, how you run your rent roll and whether you want digital marketing managed inside the same system as your database.

Shortlist the platform that fits your agency today and the one you plan to be in three years, then test both with your own data before committing.

Rex Software is purpose-built for Australian real estate agencies. Book a demo to see if it's the right fit for your team and your ambitions.