Rex CRM

More growth, less admin with Rex Real Estate CRM.

Get the powerful, easy-to-use cloud and mobile real estate CRM software for agencies of all sizes and join thousands of agents increasing productivity with Rex Sales and Rentals CRM.

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Over 10,000 real estate agents trust Rex Software

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Power your business with Rex to win more listings and expand your portfolio.

Book a demo of our products and join over 2,500 agencies using Rex to improve their business every day.

Already a customer? If you require any assistance, please contact our friendly Customer Success team and they'll be please to help.

Easy to use, powerful CRM

Data that works your way

Open API maximum integrations

By submitting you agree to us contacting you and using your details for marketing purposes as per our privacy policy.

We always listen to our customers first. Now you can too.

We’re proud to partner with some of the best in the business - and before we say anything else, we’ll let them do the talking.

All-in-one CRM software powering real estate agents

Join the ranks of high-performing agencies using Rex’s powerful real estate CRM and solution. Delivering all the tools you need to establish lifelong clients, secure more stock and grow your real estate business.

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Secure more stock.

Building a consistent and reliable instructions pipeline is the holy grail for high-performing agencies. Rex Sales and Rentals CRM gives you all the tools you need to connect with property owners and secure more instructions in your area.

Enjoy greater visibility over your area with RP Data and Pricefinder Integrations

Keep track of appraisals and OABS 

Stay front of mind with reminders and automated workflows

Four professionals sitting at a long table with laptops, two chat bubbles showing 'Send Warm Prospect Email' and 'Add Contact'.

Reduce admin. Maximise productivity.

Standardise processes across your agency and maximise your team’s productivity with the inbuilt automation features in Rex Sales and Rentals CRM. Apply tags for richer record management, allowing you and your staff to input, find and sort the information most relevant to the way you work.

Automated SMS and email updates

Built-in best practice follow up workflows

Zapier integration

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Build better connections.

Relationships are the heart of our industry. Rex CRM enables better communication, better vendor reporting and frees up more time to spend with your clients. Why devote hours to doing admin when you can spend time connecting and closing deals?

Digital, self-service vendor reporting in Rex Hub

Customisable branding across newsletters, emails, reports, etc.

Tags for richer record management 

REX MOBILE CRM

The mobile CRM for out-of-office productivity. Your pocket rocket.

Rex Pocket is our feature-rich mobile CRM app for estate agents that lets you take your office with you on your phone or tablet. Whether you’re running inspections, doorknocking, meeting with clients, appraising a property or just picking up groceries, Rex Pocket keeps you connected and makes sure you never miss a step or lose an opportunity.

You can do everything from everywhere, whereas in the past you had to go into the office, sign contracts, get access to your database – nothing was in the cloud.

Daniel Imbesi

Stockdale & Leggo Real Estate, Sales Operations Manager

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Calls with seamless workflows

Need to follow up a client? Swipe to call, have a chat, then add any feedback or notes to their contact record. It’s that easy. Leave the post-it notes in the stationary cabinet.

Add buyer and manage enquiries on the go

Managing leads and inspections couldn’t be simpler. Add new buyers and their requirements on the go, then email or text them e-brochures in a few taps.

Constantly update your database

Anything on paper is going to get lost. Never let precious data slip through the cracks again. Add and edit instructions, contacts and property records on the go.

Spot opportunities on the road

Spot another agent’s board in your local area while you’re out and about? Log it and set a reminder to follow up the owner in a few weeks.

First mobile CRM on the market

Rex Pocket was the first of its kind, giving us plenty of time to collect data and feedback to refine long before copycats. Now, we set the standard for mobile-first CRM workflows.

Most advanced functionality

Mobile-first design means Pocket offers optimised functionality like instant data entry while in the field, push notifications and real-time updates, and offline access.

Best-practice follow-up

Tick off a bunch of reminders and let your clients know you’re thinking about them. Swipe to SMS or email, choose your template, hit send and you’re done.

More efficient prospecting coverage

Rex CRM will automatically send a match alert when you list something that meets a buyer’s requirements.

Real estate agent dashboard showing property details for 123 Example Street, with agent activity including phone calls, emails, reminders, and SMS counts.

GROW YOUR PIPELINE

Prospecting tools that do half the work for you.

The human touch will always be the winning factor in securing instructions. But it’s the prep work that really takes it out of you. What if you could devote all of your winning personality to closing the sale and let your CRM take care of all the processes? You can, with Rex CRM.

Process leads end-to-end from your inbox

Receive inbound enquiries from any portals or your website, with their source logged and a new contact created. Existing contacts are matched to your database, where any instruction enquiries are linked, triggering an automated email to send more info.

Tracks keep your entire pipeline on track

Nurture your contacts through the sales funnel seamlessly, with Tracks.Our off-the-shelf Tracks help you set up follow-up and internal processes as a series of steps and reminders. You can also customise your Tracks to follow your own processes. Client snapshots, approvals, emails, SMS and more are automated like clockwork.

Daily agendas

See your daily agenda like reminders, appointments, emails and SMS to send right from the home screen, serving up your to do list so you never miss a prospecting conversation.

Pricefinder and RP Data integrations

Rex CRM doesn’t replace property data platforms like Pricefinder or RP Data. Instead, it connects to them, so you can pull authoritative market data directly into your daily workflow — without double handling.

Close more sales

With BAU ticking over through Rex CRM, you can now focus on the human part – selling. With total confidence in your system, you can be even more confident in your sales skills.

Rex CRM is a whole-of -agency solution. For the sales team, management and administrators, it’s such a great tool to ensure your clients are getting the best service possible.

Graeme Carmichael
Sales Manager for Agent Growth, LJ Hooker Property Centre

INTUITIVE USER INTERFACE

Get more than what you see

We’ve designed our UI to be as easy as possible to use, which also means onboarding and training is easier. And when your people actually use the system, the whole agency gets better ROI.

See your daily agenda, reminders, appointments and agency live-feed updates all from the home screen. View all contact information at a glance, without clicking off the page you’re on.

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You’ll fly with our onboarding and training

Your personal Onboard Manager will be your point of contact throughout, assisting you with everything from data importation and daily workflow integration to Rex Training that gets you familiar with the program and speed-dial support on Go Live day.

What’s more, you’ll have priority assistance from our Customer Support Team, with our help desk and phone support earning a 97% Customer Satisfaction Score (CSAT).

Learn more about onboarding
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eBook

An opportunity not to be missed.

This free guide shows you how to get the most from your most valuable asset – your real estate CRM database. Don’t miss this, or any opportunities in the future.

By submitting you agree to us contacting you and using your details for marketing purposes as per our privacy policy.

Make your data work harder

Take control of your real estate database with our custom data and reporting features.

Instant buyer match profiles

All new enquiries automatically trigger the creation of a buyer match profile that records their preferences and history. If they enquire about a 3-bed, $1million home, that criteria will be included. You can set them up on a match campaign and add other information, like open homes the’ve attended, sending them weekly or monthly email updates with new instructions or open homes within their relevant criteria.

Look the other way for a perfect match

When a sales appraisal for a property is being created within Rex, a reverse match can be performed, linking to all the buyers who match the criteria and showing the number of active buyers in the market for that range.

Filter your data with a prompt or a click

Advanced filtering options let you click to locate any data point within Rex CRM. Not only that, AI Filtering allows you to type ‘show me all buyers with a maximum budget $900,000’ and Rex will serve up the results instantly – click-free. You can then ‘select all’ and bulk email or SMS.

Custom reporting for data-driven decisions

Create the customised reports that work best for you or select from our built-in versions. With dozens of adjustable fields and the ability to group, aggregate and pivot data, you’ll have access to more actionable insights that help data-driven decisions propel your business forward.

Compare custom reporting & data analytics

Most CRMs offer basic reports. Rex CRM gives you tailored insights built around how your agency actually operates, so you can see what’s working, what’s not and where to act next.

What you get with Rex
Standard reporting
Custom reports built around your workflows
Track performance by agent, team, office, campaign, suburb or lifecycle stage — not just generic metrics.
Pre-set reports with fixed data views.
Live, real-time data across your pipeline
See instructions, appraisals, contacts and campaigns update instantly as activity happens.
Delayed or static reports that require manual refresh or export.
Cross-platform data visibility
Combine CRM activity with instruction performance, marketing engagement and team output in one place.
Data locked in silos with little or no cross-system awareness.
Actionable insights, not just charts
Reports designed to drive decisions from staffing and marketing spend to prospecting focus and growth strategy.
High-level summaries that show numbers, but not next steps.
Role-specific dashboards
Principals, sales managers, agents and admins all see what matters most to them.
One-size-fits-all dashboards that suit no one particularly well.
Customisable views that evolve with your agency
As your business grows, your reporting adapts — no need to rebuild systems.
Rigid reports that quickly become outdated as the business changes.
Clear visibility on performance, accountability, and opportunity
Know where deals stall, which agents need support and where growth is hiding.
Surface-level metrics with limited diagnostic value.

Why choose Rex CRM?

Use the powerful Rex CRM to establish lifelong clients, secure more stockand grow your real estate business. There’s a reason high-performing agencies across the globe attribute remarkable revenue growth to Rex. Many reasons, in fact. Rex CRM agents regularly sell up to 90% of the properties they list, for a start.

Purpose-built for (and by) property people

A complete, whole-of-agency solution

Seamless migration from any major CRM

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Make the switch
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$511bn

property sold through Rex CRM worldwide

10,000

agency professionals around the world trust Rex CRM

$14bn

in commissions earned by agency customers

3hrs+

a day is spent in our mobile app by top performing agents

ISO/IEC 27001 certified

ISO/IEC 27001 is the world's leading standard for information security management. Rex Software's independent certification means the systems and processes behind our cloud software are verified against rigorous, globally recognised controls that protect our customers data.

Simple plans for every business size

We like to keep things simple here at Rex, so we offer a choice of plans across our products to suit every type of property business – from solo operators to franchise giants. Whatever your needs, we’ve got you covered.

Starter

Get your agency business up and running

Includes:

Rex mobile app (iOS and Android)

Core CRM with contact management

Integrated Calendar

Unlimited portal uploads

Custom Fields

Listing and marketing workflows

Prospecting, merge and followup

Dedicated implementation

Ongoing Support

Request pricing
Most Popular

Professional

Level up with features that help scale your agency

Includes:

Everything in Starter

Integrated Calendar with two-way live sync

Live Dashboards

Custom Fields on System Tabs

Portal Leads

Sales and trust accounting

Agent ledgers

Xero payroll integration

Request pricing

Enterprise

Rex CRM Enterprise is built for multi-branch and networked agencies that need visibility, control and consistency at scale. Consolidate your tech stack, standardise workflows across offices, and maintain performance oversight with enterprise-grade reporting, permissions and support. We partner with you to design a solution aligned to your operating model today and your growth strategy tomorrow.

Talk to group sales
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See how Rex ticks all of the
boxes for BresicWhitney

Explore case studies

The way we are able to systemise an agent's life in Rex is crucial to making them not just productive, but high performing as well. Rex is the key to doing that for our agency.

Will Gosse

COO at BresicWhitney

Keep working with the business tools you know

Rex products are deeply integrated, for maximum performance. So, when you’re all plugged in, your system will be more powerful than the sum of its parts. Just watch your sales team’s efficiency go through the roof when they don’t have to click between applications. Eeven better, our tools include a 100% fully open API that allows further integration with custom tools, off-the-shelf and third-party integrations.

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View integrations
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Frequently asked questions

We've answered a few frequent questions here. If you still have a question that’s not answered, just ask.

Contact us

Australian real estate CRMs are built for how agencies here actually operate, with local compliance, portal feeds, CoreLogic integration and workflows tailored to our sales process. International platforms are often generic and require you to adapt your business to their system. A locally built solution like Rex focuses on simplicity, flexibility and strong mobile capability so agents can work anywhere and customise the CRM to suit their way of working. You also get local support that understands market quirks and responds quickly, helping you win more listings instead of wrestling with software.

Yes, Rex CRM can support agencies in staying compliant with trust accounting rules by helping you build clear, consistent processes around your data and workflows. With custom fields, tags and flexible reporting, you can track key trust information your way, while automation through Tracks reduces manual errors and keeps your team following the right steps every time. Because Rex is adaptable and backed by strong local support, you can align the system to your state or territory requirements and make sure everyone is using the same compliant process, giving you better visibility, accountability and peace of mind.

Rex CRM helps boost productivity by automating the tasks that normally chew up your day, so you can focus on winning listings and building relationships. With workflow automation through Tracks, lead auto responders, custom fields and tags, and seamless integrations via Zapier and the open API, Rex streamlines follow-ups, data capture and everyday processes, cutting down manual admin and reducing errors.

Rex CRM streamlines sales management by keeping your leads, listings, tasks and client communication in one simple, easy-to-use system, so you spend less time on admin and more time listing and selling. You can automate workflows, customise fields to match your process, and integrate with key tools, which cuts double handling and keeps your pipeline clean and consistent. With Rex Mobile, agents can manage deals, respond to leads and update notes on the go, so no opportunity gets missed.

Rex Hub makes vendor reporting simple, professional and tailored to your agency, so you can keep vendors informed and confident at every stage of the campaign. It gives vendors 24/7 access to their campaign in a secure, branded portal where they can log in anytime to see real-time activity and updates without having to chase you, creating full transparency, reducing back and forth, and strengthening trust.

Rex CRM gives you flexible, custom reporting tools so you can see exactly how your business is tracking and make smarter decisions faster. You can build your own reports, using Custom Fields and Tags, and even customise the look and branding of reports and dashboards to suit your agency. Your reporting can evolve as your agency grows, giving you better visibility over performance, prospecting, listings, and database activity, all while keeping things simple and easy to use so your team actually engages with the data.

Rex CRM brings your marketing and sales data together in one simple, flexible system, so your contacts, listings, leads, notes, campaign performance and follow-ups all live in the same place instead of across disconnected tools. Layer in Rex Reach and you can uncover untapped listing opportunities directly within your CRM, turning prospecting insights into action without jumping between platforms.

Rex CRM helps agencies stay on top of privacy laws by giving you full control over how you capture, store and use client data, all within one secure, easy-to-manage system. You can collect only the information you need, manage consent properly and ensure sensitive data is only visible to the right people, while automation and structured workflows reduce human error and keep processes consistent across your team.

Yes, Rex CRM can automate reminders for key milestones through its workflow automation. You can create a Track with pre-set tasks, reminders and time delays, then attach it to a listing, contact or deal stage. For example, once a property is listed, Rex can automatically trigger reminders for vendor updates, buyer follow-ups, contract conditions and settlement check-ins, all scheduled at the right intervals.

Yes, Rex CRM can absolutely automate your newsletter and email marketing, helping you stay consistent without adding more to your to-do list. With features like custom templates, merge fields, custom tags and automated workflows through Tracks, you can segment your database, personalise your messaging and trigger email campaigns based on behaviour or key milestones, all while keeping everything inside one easy-to-use system.

Rex CRM helps agencies centralise all communication with buyers and sellers in one simple, easy to use system, so nothing slips through the cracks. Every call, email, SMS, note and reminder is logged against the contact or property, giving your team full visibility over every interaction and making handovers seamless. With features like Caller ID, mobile access to leads and documents, and real-time updates from the office or on the go, your team can respond faster and deliver a more personalised experience.

Rex CRM improves client follow-up by making it simple, automated and accessible wherever you are, so nothing slips through the cracks. With built-in reminders, calendar and agenda views, and mobile access to leads and contact details, you can respond faster and stay on top of every conversation, whether you’re in the office or on the go.

Rex CRM includes smart marketing automation tools that help you nurture leads, stay consistent and win more listings without adding extra admin. You can set up lead auto responders to instantly reply to enquiries, build automated Tracks to trigger follow-ups and reminders at the right time, and use custom fields and tags to segment your database for more targeted campaigns.

Yes, Rex CRM can absolutely automate follow-up for qualified leads through workflow automation using Tracks, lead auto responders and custom workflows, so once a lead meets your criteria you can trigger emails, tasks, reminders or nurture sequences automatically, keeping your pipeline moving without relying on manual chasing.

Rex Websites are built to “seamlessly sync with your CRM”, so when someone submits a website form (contact, appraisal request, property enquiry, CTA), that enquiry is captured straight into Rex CRM as a lead in real time, ready for your team to action, rather than sitting in an inbox waiting to be forwarded.

Integrating your CRM with your property website means every enquiry flows straight into your database in real time, so you can respond while the lead is still hot, automate follow-up, and keep your data clean without double handling. Rex CRM is built to integrate seamlessly with Rex Websites, so your site and your CRM work as one connected system, capturing leads instantly, triggering alerts and nurturing prospects automatically.

For real estate agencies in ANZ, the top software integrations with data providers are CoreLogic and RP Data, which are natively integrated into Rex so you can pull property data straight into your CRM without double handling, plus portal feeds that automatically push listings out to realestate.com.au and Domain, and RITA for streamlined compliance and contracts.

Yes, Rex Software absolutely offers API access for custom integrations. This removes roadblocks as your agency grows and ensures you never outgrow your CRM.

Rex offers strong customisation so you can run your agency your way. You can create custom fields and tags to capture the data that matters to you, build your own reports, design email and document templates, customise branding and colours, automate workflows using Tracks, and connect other tools through native integrations, Zapier and an open API.

Calendar integration in real estate software is critical because your calendar is your pipeline. An integrated calendar keeps appointments connected to contacts and listings, supports automated reminders, and ensures agents can manage their day from anywhere, especially on mobile. It protects income, strengthens relationships and increases CRM adoption by making daily tasks simple and visible. In short, it turns your database into consistent action and more listings.

We don’t offer a generic trial. Rex is purpose-built around your agency, so the real value only shows up with a customised database. The best way to experience it is through a tailored demo with our team - no pressure, just a clear view of how Rex works for you.

The amount of data we can migrate depends on the system you’re coming from and how much data they will extract for you. Once extracted, we map your data to the Rex fields, review the plan together, test and import ready to go live.

We have local support in Brisbane Australia, and London UK during standard business hours.

Yes, absolutely! We make sure you’re confident in the system. We also run regular training and new product webinars for free.

Changing your real estate CRM can take approximately 10 weeks. We’ve migrated thousands of businesses with our tried and tested method to make it seamless as possible. 10 weeks. We’ve migrated thousands of businesses with our tried-and-tested method, to make it seamless as possible.

Currently, Rex software products are available in Australia, New Zealand and the UK. Localisation changes like address formats and postcodes, currency and appropriate GST or VAT values are the main changes differences. Some of the integrations we have work in all locations while others are location specific.

With Rex CRM, your large agency can drive to new levels of influence and performance by focusing on data excellence. Used by agents around the world, Rex CRM real estate software is purpose-built for an agency with complex goals and a desire to deliver exceptional service.

Built in to Rex CRM is a long feature list that focuses on reducing agent and admin time with workflows, automation and an open API that makes your tech stack dreams come true.

The bigger you get, the more you want your team of high performers to get the job of listing and selling fast than ever. With Rex Mobile in their pocket - they can operate at scale from anywhere - delivering premium service every time.

Rex Sales CRM is so flexible we support one person agencies to multi-office enterprises. Trust us, we have pricing, packages and features to suit you.

A real estate CRM is a purpose-built system that centralises all your client and prospect data, tracks every interaction, and automates key workflows so your agency stays aligned, consistent, and focused on winning more deals.