One click vendor reports and instant buyer replies

Boutique agencies live or die by follow-through. Every buyer wants answers fast. Every vendor wants proof that the campaign is moving. And every open home creates a fresh wave of names, numbers, questions, and next steps.

For Josh Horner, that pace is the job. It is also the pressure. When you are the principal, you are not just selling. You are reporting, marketing, chasing leads, writing copy, and keeping the wheels turning.

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Rex has changed my life. Rex is the only CRM I’ve ever had too.

Josh Horner

Founder at The Horner Agency

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Vendor updates that take minutes, not half a day

What Josh loves most is Rex’s vendor reporting system because it removes the slowest part of weekly communication. After open homes, he does buyer feedback calls and records the details straight into Rex. The key is what happens next.

He enters the feedback, approves it for reporting, then when it is time to build a report, it is “literally just a dropdown menu.” He clicks Create vendor report, chooses what to include, and sends it out.

That flow matters because it keeps vendors informed without creating extra work. Feedback and activity are already in the system, so reporting becomes a simple assembly step, not a separate admin project. The report is concise, easy to read, and consistent week to week.

It also changes the feel of the relationship. Vendors get clarity. Josh looks organised. The agency looks sharp.

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Instant buyer touch-points, even out of hours

Leads rarely arrive when the office is quiet and ready. They arrive after dinner. During school pick-up. While Josh is at an open home. If the first response takes too long, the buyer moves on.

Rex solves that with auto responses. Josh sets up an automated reply that goes out as soon as the enquiry lands, so buyers feel the agency is actively engaging with them straight away.

He chooses what they receive, and he tailors it to the enquiry. Rental appraisal info. Open home times. Rates notices. Anything that reduces back-and-forth and keeps momentum.

“Usually they do inquire out of business hours,” Josh says. That is why he values the auto reply. It goes out instantly, and it also sets expectations by telling them when someone will follow up, either the next day or within a couple of hours.

The result is simple. Buyers feel acknowledged. The Horner Agency keeps control of the conversation. Leads stay warm until the phone call happens.

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Better writing, faster, without the blank-page stall

Josh also uses the built-in AI inside Rex, and he is practical about it. If he needs to respond to emails, Rex helps him produce a clear, articulate response. When he is writing ad copy, it helps him describe the property’s best features cleanly.

“It can really pull together and help us create ad copy for our listings,” Josh says, “that make us sound a lot more fancier than what we really are.”

In a busy week, that matters. Listing copy still needs to read well. Emails still need to sound professional. Rex helps him get there quicker, then he can refine and send.

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Open homes, captured properly, on the phone

Then there is Rex Pocket. Josh does not hold back.

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Oh my goodness, Rex Pocket at open homes, all on your phone.

Josh Horner

Founder at The Horner Agency

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He captures buyer information on the spot. Names. Phone numbers. Notes. Whether they liked it or not. It is processed straight away, which means the data does not get lost on paper, and follow-up does not rely on memory.

Josh describes it as “really, really great” because it gives him on-demand information as soon as the inspection ends. He can feed it as much detail as possible while it is fresh.

It also changes how he shows up. “It makes me feel very professional when I am going to give reports to my clients,” he says. The system keeps him on track.

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Clearer days, stronger habits, more consistent service

Josh admits what many agents feel but rarely say out loud: “Usually I’ll wake up and go, I don’t know what I’m meant to do.”

Rex helps remove that fog. The CRM holds the work, the follow-ups, and the history. Pocket captures the open home activity. Auto responses keep buyers engaged. Vendor reporting pulls the week into a single document. Josh starts the day with direction.

He is also excited about what is coming next. He hints at a future capability that will help agents plan their day, suggest who to reach out to, and prioritise follow-up based on sales success.

“I can’t wait for it,” he says.

For The Horner Agency, Rex is not about adding more tech. It is about delivering better service with less friction, and building a reputation for speed, clarity, and professionalism.