15 content templates for property ads

Write copy for listings faster with these 15 content templates

Writing property descriptions does not have to be stressful. Yet for many agents and property managers, sitting down to craft the perfect listing feels harder than it should.

That is why we created these 15 ready-to-use content templates. Each one is designed to make writing property descriptions quicker, easier, and more effective. With the right structure in place, you can stop staring at a blank page and start producing polished copy in minutes.

Think of this as your personal swipe file. Each template comes with a sample narrative, a fill-in-the-blank version you can customise, and a clear “perfect for” tip. All you need to do is drop in the property details and you have a compelling description ready to go.

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Why every agent should download these templates

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1. Say goodbye to blank page syndrome

The hardest part of writing is often just getting started. With these templates, that problem disappears. The opening line, the flow, and the structure are already mapped out. All you need to do is adapt them to fit the property in front of you.

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2. Save valuable time

Every property description takes energy, and when you multiply that across several listings, the hours add up quickly. These templates give you a repeatable process so you can get your copy done faster and free up more time for clients and sales.

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3. Match the right story to the right property

A modern apartment deserves a different angle to a heritage-listed home. That is why the templates are grouped into five story types, each suited to a specific kind of property. You will always have the right words to highlight the right strengths.

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4. Build stronger emotional connection

Facts and figures are essential, but they rarely win hearts. Story-driven descriptions allow buyers to imagine themselves living in the home. That emotional pull is what drives inspections, offers, and ultimately, sales.

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What you will gain when you start using them

The benefits do not stop with speed and simplicity. Each template is designed to give you flexibility and confidence.

• Flexibility: You can easily customise the fill-in-the-blank versions to suit any property.
• Clarity: Every template comes with a “perfect for” note so you know the best fit for each listing.
• Confidence: Instead of second-guessing your words, you can trust the framework and focus on the details that matter.
• Consistency: Whether you are writing one listing or twenty, your copy will stay professional and polished every time.

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What types of stories are included?

The 15 templates are built around five proven story types:

1. The home as hero – perfect for highlighting craftsmanship, renovations, or standout features.
2. The community connector – designed for lifestyle-focused areas, families, and neighbourhood appeal.
3. The lifestyle leap – ideal for properties that promise convenience, entertainment, or coastal living.
4. The legacy home – suited to heritage properties, family homes, or listings with history.
5. The dream achieved – crafted for aspirational and luxury listings where buyers are reaching a milestone.

Each category helps you present the property in its strongest light, using a style that resonates with the right buyer.

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Who will benefit from this resource?

If you are an agent who wants to cut the time spent writing listings, this is for you. If you are a marketer supporting a property team, these templates will simplify your workload.

At the end of the day, property descriptions are not just about rooms, numbers, or square metres. They are stories about what it feels like to live in a home, and they are invitations for buyers to picture their next chapter. With these 15 templates, you will have the right words to craft those stories quickly and confidently.

‍Download your copy today and start writing smarter.‍