Sometimes you don’t need all the bells and whistles of a full-scale HTML newsletter to make a big impact in the real estate industry. That’s why Rex also includes email and SMS messages in its standard mail-merge capability. You can filter contacts and send targeted, tailored messages to one recipient or a thousand. Rex’s email capability includes rich text/HTML formatting to ensure you always get a high quality outcome.
HTML signatures (with linked image support)
The emails that come from your real estate CRM need to be at least as good as what comes out of your standard email provider. Rex includes a facility to create a visual email signature (including support for custom HTML and externally hosted image files).
Rex tracks success when performing a mass merge to email or SMS. This means you might send an email to a filtered list of contacts. When some of the of the deliveries fail because a contact lacks an email address or SMS number, Rex lets you bring up a list of failed deliveries and use a fallback like a letter or phone call instead. Rex ensures nothing falls through the cracks.