Sometimes you don’t need all the bells and whistles of a full-scale HTML newsletter to make a big impact in the real estate industry. That’s why Rex also includes email and SMS messages in its standard mail-merge capability. You can filter contacts and send targeted, tailored messages to one recipient or a thousand. Rex’s email capability includes rich text/HTML formatting to ensure you always get a high quality outcome.
The emails that come from your real estate CRM need to be at least as good as what comes out of your standard email provider. Rex includes a facility to create a visual email signature (including support for custom HTML and externally hosted image files).
Rex tracks success when performing a mass merge to email or SMS. This means you might send an email to a filtered list of contacts. When some of the of the deliveries fail because a contact lacks an email address or SMS number, Rex lets you bring up a list of failed deliveries and use a fallback like a letter or phone call instead. Rex ensures nothing falls through the cracks.