Estate agency advertising, simplified.
Take your estate agency advertising to the next level with Rex Reach. Effortlessly connect with thousands more buyers and sellers using our 26+ digital ad formats, across Facebook, Instagram, and the Google display network.
Join over 2,000 agencies using Rex Reach to attract new prospects
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Boost prospecting efforts and build interest in listings
Take your estate agency marketing to the next level with Rex Reach. Build your profile, promote your brand and advertise your listings.
Reach more prospects
Rex Reach offers an estate agency marketing solution that connects you with over 90% of people online through social media and the web. Gain instant access to the platforms where people spend the most time – Facebook, Instagram and Google – and start promoting your listings, services and brand.
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Target effectively
Getting your ads in front of more people is great, but targeting right ones is better. This is where Rex Reach’s advanced audience targeting comes into play. Let Rex Reach do the heavy lifting by defining key audience groups, be it vendors, investors or first time buyers, and simply choose your target market. Then choose your location, from country wide, all the way down to a postcode level.
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Engage consistently
With the help of Rex Reach, you can implement retargeting campaigns that provide continuous engagement with your leads and prospects, even after their initial interaction. By retargeting your database, you can stay top of mind and create multiple touch points with potential buyers and sellers, increasing the chances of conversion.
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Target prospects where they hang out most
Rex Reach's advanced targeting puts you in front of the right people at the right time to achieve results faster than traditional advertising.
Reach the right people, at the right time
Rex Reach identifies key signals from potential buyers and sellers based on their online behaviour, so you can engage with the right people, at the right time, with the right message. On top of that, our Ad Performance Formula ensures you always have maximum online appeal by analysing the combination of images and text that get the most engagement, and optimises accordingly.
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A simple, terrific way to get a message out to a target audience of thousands.
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Skyrocket agency marketing results
Amplify your estate agency brand with digital ads, whether you're promoting your listings, your agency as a whole, or even yourself.
Advertise listings
Supercharge your estate estate marketing with built-in buyer categories, your CRM contacts and website visitors so you're always targeting the right people.
Advertise your agency
Advertise your estate agency to reach homeowners before they’re looking to sell. Get called into more appraisals and plant the seeds for your next sale.
Advertise yourself
Become the agent of choice by promoting your personal brand in your area. Market your specialised skill set and stand out from the crowd.
Ready to start growing? Get your brand online in seconds.
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Fast. Targeted. Simple.
Rex Reach is like having a dedicated estate agency marketing agency on hand to generate multiple variations of your property listing, just sold or branding campaign ads across multiple platforms and sizes... all in a few clicks.
Creating ads has never
been easier
For estate agents who want to create effective ads with minimal time and effort, Rex Reach is the ultimate marketing solution. Our platform allows you to quickly generate ads for Facebook, Instagram, and millions of websites across the Google Display Network, giving your listings maximum exposure. With our 26+ ad formats specifically designed for the estate agency industry, it's never been easier to capture the attention of your target audience.
Using Rex Reach, they have it all set up. You literally click 3 or 4 buttons and it targets all of the people that you want.
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Get started in just a few clicks
The Rex Reach is designed and built to make digital advertising for estate agency easy. You can launch a campaign in just a few clicks and get easy to digest valuable reports you can share with vendors.
Add content
Add photos and information about your listing, agency or agent. Connect Rex CRM to automatically pull in your data.
Review your audience
Rex Reach determines the best audience for your ads, including your website visitors and CRM contacts. If you want to get tricky, Rex Reach also lets you edit your audience.
Set a budget
Choose a budget package for your new campaign. Rex Reach estimates the number of people your ads will reach, for the budget.
Ready to start growing your real estate brand?
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Reach a wider audience with these resources
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Questions. Answered.
Does Rex Reach adjust real estate adverts based on performance?
Reach uses an Ad Optimisation Formula - it's a unique rule-based formula which acts like a smart marketer, who knows how to improve ads, allocate the budget or tweak the audience for each ad to get the most from the selected budget.
How are Reach's audience segments made?
Reach's audience segments are built from selected behaviours, interests and other demographics provided by Facebook and Google. They are built by our team as the result of real estate knowledge / research and data. We conducted a series of experiments to create the relevant segments and we constantly test and iterate on these to achieve improved campaign results for our clients. The unique combinations within each audience are one of our key differentiators from similar products and we consider them somewhat as Reach's ‘secret sauce’ and a key part of the product’s IP.
Where on Facebook, Instagram and the Google Display network do Reach ads appear?
Your ads will be visible on mobile, tablet and desktop devices.
Facebook Ads will appear on:
- Newsfeed - single image
- Newsfeed - video
- Newsfeed - 5 image carousel including agency logo
- Instant articles - single image
- Desktop column (right side of newsfeed) - single image
- Marketplace - single image
- Messenger inbox - single image
- Facebook stories - single image
- Facebook stories - video
Instagram Ads will appear on:
- Instagram feed - single image
- Instagram feed - video
- Instagram feed - 5 image carousel including agency logo
- Instagram stories - single image
- Instagram stories - video
Google Ads will appear on:
- Youtube - 2 images
- Gmail - 1 image and 1 text
- Display network - 17 images
Does Reach support video ads?
Yes - Reach supports video ads for both listing and branding campaigns.
The most important thing to note is that you must upload the video to Reach directly. Facebook doesn’t allow YouTube, Vimeo or other links.
Other things to keep in mind are:
- Length: We recommend you keep your videos around 15 seconds — as people’s attention spans drop off after that. However, anything below 60 seconds is ok. Facebook supports ridiculously long videos (up to 240 minutes) — but anything longer than a minute won’t be able to be published on Instagram or as an in-stream video, so keep it short and sweet.
- Format: Reach supports all common video formats — mp.4, .mov, .avi, .mkv, .ogv, .gif, .wmv… the list goes on. It’s highly unlikely you’ll find a video format we don’t support — especially if you’re using a professional videographer.
- Resolution: For crystal clear videos, we recommend your videos be at least 600 pixels wide. So, make sure you’re uploading high quality videos — ideally shot in HD.
- File size: We want you to be able to show off your listings in all their high-res glory — so Reach supports videos up to 4GB in size. That’s huge.
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Like what you see?
Book a full demo today!
