Articles Archive

Are you measuring 'Speed to Lead' in your agency? Discover the impact of response times on lead conversion, insights from Homeflow's study, and the future role of AI in optimising processes.

In an economic market that's shaking homebuyer confidence, the true strength of real estate agents doesn't lie in market trends or advertising tactics but in genuine human relationships.

These seven CRM strategies, ranging from optimising your calendar to automating mundane tasks, are the building blocks to not just a productive but also a profitable real estate business.

As the Australian property market anticipates a 2-5% price surge by 2024, the real battleground for agents shifts to the digital realm.

In the complex dance of decision-making, the 'Region-Beta Paradox' reveals a startling truth: we often tolerate minor inconveniences longer than major ones. For estate agents, this means clinging to '

Learn why focusing on relationships rather than transactions leads to long-term success and resilience in the ever-changing real estate industry.

Explore the vital role of digital marketing in modern estate agency. In this article we address why estate agents must embrace digital strategies to stay competitive.

Real estate trust accounting plays a crucial role in maintaining transparency, accountability, and compliance within the real estate industry...

Unlock the power of digital marketing in real estate with these 5 tips to pitch vendors effectively.

​​Discover how digital marketing strategies and platforms like Rex Reach, can provide a competitive edge in the unpredictable real estate market.

Within just 5 days of its release, Threads by Meta has amassed an astonishing 100 million users, a feat that took ChatGPT over two months to achieve...

What does the future of AI hold for agents and agencies? We explore the transformative potential of AI in the real estate industry.

Feel like you're losing out to top agents? The opportunities you're losing are probably already in your database.

Over 100 million people have tried out ChatGPT since its launch in late 2022. Here are our 9 favourite ways you can use ChatGPT to boost your productivity and improve your real estate business.

Want to build brand awareness and drive more hot seller leads your way? We explore clever real estate ad ideas that can have a big impact on your audience and get you more leads.

We were thrilled to celebrate International Women's Day this year, with a focus on creating a more enriching experience for everyone involved

Do you find yourself struggling to keep up with the demands of managing real estate? If so, you're not alone. At times, the administrative tasks and paperwork can feel overwhelming, leaving you with .

In an industry where high-touch communication is a prerequisite to success, ChatGPT could prove to be a game-changer for agents and agencies alike. Here’s why.

In this discussion, we explore the challenges facing agents today when it comes to data management and delve into the untapped potential sitting inside most real estate agency databases.

COO of Rexlabs, Layla Foord talks about how she came up with the idea of a night of musical excellence to bring the Brisbane community together after the COVID pandemic.

Here is your 'at a glance' overview of the onboarding journey for Rex CRM.

How top sales account use social media to win

Ever wondered how you and your agency are rating against other agencies when it comes to your strategy for your CRM. This article takes a look at the four evolving stages of maturity in CRM strategy

Now that you know all about the CRM maturity journey, you can start thinking about developing a strategy to progress your real estate agency further toward the Innovation stage. There are a number of

Meet Matt and Kristy Miller. Both in their late 20’s Matt is an infrastructure engineer working on some of the big road projects in Brisbane and Kristy is a pharmacist working in a private hospital.

Think no one reads your 'About Us' page? You might want to think again… 52% of people say it’s the very first page they navigate to. That’s a lot of eyeballs.

There are a lot of options when it comes to database tools, automation tools, marketing platforms and communications. Find the one that's right for you.

From reminding ourselves to pick up milk on the way home, to researching the best restaurants in the area, we're living in an age where technology is doing the thinking for us. Laboursome tasks are no

If you’re reading this, you’ve at least entertained the idea of changing real estate systems. That’s the first step. Read on to find out what to do next to make the transition simple.

You may be keen to reap the rewards of a well planned real estate blog, but have no idea where to start. We’ve got you covered with five great content ideas.