A CRM with the best of both worlds

Growth is the name of the game in selling property. Beating the competition and securing more valuations, more listings, more sales, and higher sales prices is part of any agency’s DNA - whether you’re a sole trader, a boutique agency or one of the UK’s largest independent groups.

With your database of contacts and properties at the centre of your agency’s growth strategy, it's important that the surrounding tech infrastructure is focused on empowering your staff to achieve more. Whatever the size of your business, and your aspirations, Rex Software will support you and enable you to grow in size, output and revenue.

In a survey with our existing clients, we asked “How many additional sales do you think Rex makes you per year”.

The answers were pretty impressive. The biggest majority (more than 2 out of 3) indicated that Rex was helping achieve 4-6 additional sales.

• 7% of respondents thought Rex made them 1-3 extra sales per year
• 68% said that Rex allowed them to make 4-6 extra sales per year
• 8% said 10+ sales per year
• 17% said 7-10 extra sales per year 8% said 10+ sales per year
  

Often a CRM will just be a data depository of vendors and sellers contact details. Estate agency CRMs then add in the functionality to support portal uploads.  The big win comes when the software is focused on delivering communication and feedback with clients, over extended periods of time.

While the results of market activity this year are still to come in, we’re still pretty confident that here in the UK, the likelihood of someone buying a property, and then going on to sell that property with the same agency, is about 12% - roughly 1 in 8. What that means is 7 out of 8 of those recent sales will look to other agencies when the time comes to find their next property.

That’s a pretty sobering stat. While we don’t have the data to support the reason’s behind this number, it’s likely to be a clear cut case of agency amnesia - they simply don’t remember you, and that’s probably because you haven’t communicated with them. 

Visibility of neglected accounts is something you want from your CRM.  But more importantly, avoiding the concept of these neglected accounts altogether should be the key to your next CRM decision. With Rex features like Custom Fields and Tracks, agencies are able to set up ‘always-on’ communications, like anniversary SMS, seasonal newsletters (spring garden maintenance tips anyone?) and market summary emails.

All the evidence shows that consistent, on-brand communications to your database will keep you top of mind and ensure that when the time is right, you are the first agency contacted for a valuation.