Real estate CRM with powerful automation built-in
Powerful, easy-to-use cloud and mobile real estate CRM software for agencies of all sizes. Join thousands of agents increasing productivity with Rex Sales and Rentals CRM.
Your whole of office property sales CRM
Rex Sales and Rentals CRM agents regularly sell up to 90% of the properties they list. Supported by Australia’s most powerful property CRM and automation platform, they deliver outstanding customer service – which involves a lot of regular, quality client contact.
Secure stock in good times and bad
Building a consistent and reliable listings pipeline is the holy grail for high-performing agencies. Rex Sales and Rentals CRM has built-in tools to help you stay in touch and build relationships with every property owner in your area, so you can secure more stock.
Say hello to the iOS/Android app
Say hello to the most functional real estate CRM app you’ll use. Add new buyers and their requirements directly into your CRM, then email or text them e-brochures in a few taps. Stay connected so you never miss an opportunity.
Make your work... flow with automations
Standardise process across your agency and maximise your teams productivity with the inbuilt automation features in Rex Sales and Rentals CRM.
All the information you need is available when you need it
Rex makes sure all the information you need is available when you need it. You have complete control over the data your agency requires, allowing you and your staff to input, find and sort the information most relevant to the way you work.
Understanding your data just got easier
Feel empowered by your data and use it to gain greater visibility across the business. Track efficiency and productivity of both agents and admins and get actionable insights to share with the team.

More actionable insights with custom reporting
Use built-in reports or customise your own to make data driven decisions. Create what works for you with dozens of adjustable columns and the capability to group, aggregate and pivot data.
The way we are able to systemise and agent's life in rex is crucial to making them not just productive but high-performing as well, and rex is the key to doing that for our agency.
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Put your data to work
With built-in easy-to-use but incredible powerful custom reporting, KPI and productivity metrics, your property business has all the tools necessary to use the data in your database to its fullest potential.
Secure stock in good times and bad
No matter the fluctuations in the market, Rex Sales and Rentals CRM Rex gives you all the tools you need to pivot your prospecting efforts and maintain your listings pipeline.

Powerful prospecting out of the box
Building a consistent and reliable listings pipeline is the holy grail for high performing agencies. With Rex CRM we've built in all the tools to help you stay in touch and build relationships with every property owner in your area.
Rex Sales and Rentals CRM is a whole of agency solution. For the sales team, management and administrators, it’s such a great tool to ensure your clients are getting the best service possible.

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Win more clients for life
With core functionality that represents you, your agency brand and its processess you will be with your clients each step of their home buying journey. Making sure they come back to you time and again.
Find out why top performing agencies choose Rex Sales and Rentals CRM
Deliver customer experience to sell fast
Building strong, long-term relationships with customers through excellent customer service is a top priority for any property business that wants to achieve higher revenue and faster growth.

Manage your day for ultimate efficiency
With a full calendar inside Rex Sales and Rentals CRM you'll never miss an appointment, and neither will your vendors. And staying on top of tasks from your phone, brings a whole new meaning to your countryside office.
It was really about not just finding something that was functional but also finding something that is user friendly, and Rex is that.
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Customer service best practice built-in
Being responsive with buyers, sellers and everyone in between is essential best practice. With Rex Sales and Rentals CRM this is made really simple with dedicated tools to enhance your customer service.
All the tools you need to manage property sales
Explore more reasons to choose Rex
From case studies to features, find out how Rex can help your agency grow and win clients for life
Questions. Answered.
What types of properties does Rex support?
All of them - Residential, Rural, Commercial, Land and Business.
What is a winning CRM strategy?
Consider real estate customer relationship management (CRM) both as a strategy and software that real estate firms and real estate agents use to manage their businesses.
As a strategy, CRM software is a means through which agencies build, manage, and sustain meaningful and successful relationships with both leads and customers.
As a software, CRM is an organised system that centrally stores buyers, sellers, business leads, and customer data. The information can contain details about prospective leads, new and existing customers. It can also be details about user interactive activities from lead generation channels, their personal information, communication, and purchase history.
What should a CRM system do for you and your agency?
A great way of increasing efficiency within any real; estate business is by using technology as it has become easier than ever before thanks largely due development advances made over recent years. Having an effective CRM system for your real estate marketing campaigns, prospecting, lead management and client communication will help you streamline customer service. You'll be able to better build relationships with buyers and sellers while helping you sell more properties! Great systems like Rex CRM do all this easily.
What is the simplest CRM for real estate agents?
The simplest CRM to use is the one where you have invested time in learning how the software works and how you can use all the functionality in your business. The hardest CRM to use is one that you login into once and blindly wander around, wasting time and potentially losing business.
What does CRM stand for in real estate
What is a CRM in real estate? The definition of a CRM is 'Customer Relationship Management' and it’s an important tool in the arsenal of any real estate agent who wants to be at top form. CRMs track all your customer interactions so that you can make sure they are happy with their experience, while also staying up-to date on new prospects as they arise!
What are the key features of a CRM?
- Organise prospect information, making it easy to find (i.e., no more hunting through spreadsheets).
- Quickly respond to property inquiries without having to dig through your inbox.
- Keep track of which prospects you've reached out to and which ones are farther along in the home buying process.
- Gather information digitally, such as your prospects' website activity or whether they opened your emails.
- Manage your sales pipeline in one place and keep track of closings.
- Maintain contact with past clients for relationship management and future referrals.
- Automate tasks and workflow such as email follow-ups after open-houses.
What is a CRM system in real estate?
CRM software helps streamline your sales cycle by managing prospects and clients in one place. It also provides data-driven decision-making tools that will save you valuable time on the phone with potential customers or previous leads who are now out of touch as their list grows longer than expected!
Expert tip: A real estate CRM software tool can be an excellent resource if used correctly - make sure to take advantage of all its features like sending targeted emails based on what they’ve shown interest in previously (or even updating old contact info), creating custom followup sequences automatically based around different types of communication needs at specific points throughout every campaign season; these things may not seem important but collectively add up quickly over
Want more leads and listings?
In a highly competitive market the overall aesthetics and usability of your site is critical to winning new businesses. Attract more listings with a site that truly reflects the image and philosophy of your brand while providing a seamless user experience.
From beautiful listings pages, agent profiles, and client testimonials, to high resolution imagery, video and 3D property tours. Siteloft’s sites integrate all the features to position your agency at the top of the market. Not only this but Siteloft’s fully responsive designs allow you to capitalise on the huge percentage of traffic that comes from mobile devices, ensuring that prospects have easy access to all your listings and enjoy a seamless user experience wherever they may be.
Integrate your website and CRM for increased performance. Remove double data entry by synching listings from your CRM. Automatically populate page title and meta data from listing data in your CRM to improve organic search rankings. Maintain a clean database by syncing new leads to existing contacts.