Estate agency advertising, simplified.
Take your estate agency advertising to the next level with Rex Reach. Effortlessly connect with thousands more buyers and sellers using our 26+ digital ad formats, across Facebook, Instagram, and the Google display network.
Join over 2,000 agencies using Rex Reach to attract new prospects
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Boost prospecting efforts and build interest in listings
Take your estate agency marketing to the next level with Rex Reach. Build your profile, promote your brand and advertise your listings.
Reach more prospects
Rex Reach offers an estate agency marketing solution that connects you with over 90% of people online through social media and the web. Gain instant access to the platforms where people spend the most time – Facebook, Instagram and Google – and start promoting your listings, services and brand.
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Target effectively
Getting your ads in front of more people is great, but targeting right ones is better. This is where Rex Reach’s advanced audience targeting comes into play. Let Rex Reach do the heavy lifting by defining key audience groups, be it vendors, investors or first time buyers, and simply choose your target market. Then choose your location, from country wide, all the way down to a postcode level.
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Engage consistently
With the help of Rex Reach, you can implement retargeting campaigns that provide continuous engagement with your leads and prospects, even after their initial interaction. By retargeting your database, you can stay top of mind and create multiple touch points with potential buyers and sellers, increasing the chances of conversion.
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Target prospects where they hang out most
Rex Reach's advanced targeting puts you in front of the right people at the right time to achieve results faster than traditional advertising.
Reach the right people, at the right time
Rex Reach identifies key signals from potential buyers and sellers based on their online behaviour, so you can engage with the right people, at the right time, with the right message. On top of that, our Ad Performance Formula ensures you always have maximum online appeal by analysing the combination of images and text that get the most engagement, and optimises accordingly.
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A simple, terrific way to get a message out to a target audience of thousands.
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Skyrocket agency marketing results
Amplify your estate agency brand with digital ads, whether you're promoting your listings, your agency as a whole, or even yourself.
Ready to start growing? Get your brand online in seconds.
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Fast. Targeted. Simple.
Rex Reach is like having a dedicated estate agency marketing agency on hand to generate multiple variations of your property listing, just sold or branding campaign ads across multiple platforms and sizes... all in a few clicks.
Creating ads has never
been easier
For estate agents who want to create effective ads with minimal time and effort, Rex Reach is the ultimate marketing solution. Our platform allows you to quickly generate ads for Facebook, Instagram, and millions of websites across the Google Display Network, giving your listings maximum exposure. With our 26+ ad formats specifically designed for the estate agency industry, it's never been easier to capture the attention of your target audience.
Using Rex Reach, they have it all set up. You literally click 3 or 4 buttons and it targets all of the people that you want.
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Get started in just a few clicks
The Rex Reach is designed and built to make digital advertising for estate agency easy. You can launch a campaign in just a few clicks and get easy to digest valuable reports you can share with vendors.
Ready to start growing your estate agency?
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Reach a wider audience with these resources
Rex Reach transforms Raine & Horne’s digital marketing strategy
As a fourth generation and 100% family owned Australian business, Raine & Horne have long remained at the forefront of the real estate industry. With such a long-standing history, Raine & Horne continues to find new strategies to remain leaders in the property sector and are showing no signs of slowing down.
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Questions. Answered.
How are Reach's audience segments made?
Reach's audience segments are built from selected behaviours, interests and other demographics provided by Facebook and Google. They are built by our team as the result of real estate knowledge / research and data. We conducted a series of experiments to create the relevant segments and we constantly test and iterate on these to achieve improved campaign results for our clients. The unique combinations within each audience are one of our key differentiators from similar products and we consider them somewhat as Reach's ‘secret sauce’ and a key part of the product’s IP.
Does Rex Reach adjust real estate adverts based on performance?
Reach uses an Ad Optimisation Formula - it's a unique rule-based formula which acts like a smart marketer, who knows how to improve ads, allocate the budget or tweak the audience for each ad to get the most from the selected budget.
Does Reach support video ads?
Yes - Reach supports video ads for both listing and branding campaigns.
The most important thing to note is that you must upload the video to Reach directly. Facebook doesn’t allow YouTube, Vimeo or other links.
Other things to keep in mind are:
- Length: We recommend you keep your videos around 15 seconds — as people’s attention spans drop off after that. However, anything below 60 seconds is ok. Facebook supports ridiculously long videos (up to 240 minutes) — but anything longer than a minute won’t be able to be published on Instagram or as an in-stream video, so keep it short and sweet.
- Format: Reach supports all common video formats — mp.4, .mov, .avi, .mkv, .ogv, .gif, .wmv… the list goes on. It’s highly unlikely you’ll find a video format we don’t support — especially if you’re using a professional videographer.
- Resolution: For crystal clear videos, we recommend your videos be at least 600 pixels wide. So, make sure you’re uploading high quality videos — ideally shot in HD.
- File size: We want you to be able to show off your listings in all their high-res glory — so Reach supports videos up to 4GB in size. That’s huge.
Where on Facebook, Instagram and the Google Display network do Reach ads appear?
Your ads will be visible on mobile, tablet and desktop devices.
Facebook Ads will appear on:
- Newsfeed - single image
- Newsfeed - video
- Newsfeed - 5 image carousel including agency logo
- Instant articles - single image
- Desktop column (right side of newsfeed) - single image
- Marketplace - single image
- Messenger inbox - single image
- Facebook stories - single image
- Facebook stories - video
Instagram Ads will appear on:
- Instagram feed - single image
- Instagram feed - video
- Instagram feed - 5 image carousel including agency logo
- Instagram stories - single image
- Instagram stories - video
Google Ads will appear on:
- Youtube - 2 images
- Gmail - 1 image and 1 text
- Display network - 17 images
Want more leads and listings?
In a highly competitive market the overall aesthetics and usability of your site is critical to winning new businesses. Attract more listings with a site that truly reflects the image and philosophy of your brand while providing a seamless user experience.
From beautiful listings pages, agent profiles, and client testimonials, to high resolution imagery, video and 3D property tours. Siteloft’s sites integrate all the features to position your agency at the top of the market. Not only this but Siteloft’s fully responsive designs allow you to capitalise on the huge percentage of traffic that comes from mobile devices, ensuring that prospects have easy access to all your listings and enjoy a seamless user experience wherever they may be.
Integrate your website and CRM for increased performance. Remove double data entry by synching listings from your CRM. Automatically populate page title and meta data from listing data in your CRM to improve organic search rankings. Maintain a clean database by syncing new leads to existing contacts.
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Like what you see?
Book a full demo today!
