Digital advertising for real estate, simplified.

Reach thousands of buyers, sellers and promote your brand in a few clicks. Through the 26+ real estate ads formats Rex Reach creates for Facebook, Instagram and millions of websites through the Google display network.

Build interest on listings and grow your prospecting efforts

Reach more buyers and sellers through social media and the web to boost your online presence.

Reach more people

Connecting with over 90% of people online through social media and digital advertising. Your brand and listings are given instant access to where people spend the most time - online. This is done through digital ads placed on websites, Facebook, Instagram and Google.

Build up brand awareness for yourself or your agency
Multiple campaign types to get the best return on your ad spend
Promote your just sold/listed properties to those people looking to buy
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graphic of rex reach listing on a mobile device

Target precisely

Reaching more prospects is great, however finding the right ones is better. This is where Rex Reach’s advanced targeting formulas come into play. We’ve done the hard work for you by defining key audience groups, be it vendors, investors, first time buyers, commercial and many more. The precision of our targeting can be made on a city level, or if you’d like even narrower, on a postcode basis.

Easily customise your target audience
Choose from a series of preset audience groups to make it easy
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engage your audience by publishing content through rex website's custom CMS

Engage seamlessly

Continue engaging with leads past your initial interaction by launching campaigns that retarget your database, allowing you to not only reach new prospects, but also provide more opportunities for conversion.

Retarget your database
Reach new prospects
More opportunities for conversion
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convert more leads with customisable forms and more

90%

Online Coverage

19 billion

Ad Impressions

2X

More Web Traffic

1 million

Enquiries this year
coverage

Put your brand in front of thousands 
of people

Digital ads are a great way to build up your brand – whether thats your listings, your agency, or yourself.

Graphic of rex reach listings

Advertise listings

Use built-in buyer categories, your CRM contacts and website visitors to target the right people. Share real-time reports with sellers.
Showcase of LJ Hooker's ad campaigns run through Rex Reach

Advertise your agency

Reach homeowners before they’re looking to sell. Get called into more appraisals and plant the seeds for your next sale.
Graphic emphasising how you can build your agent profile by advertising yourself on Rex Reach

Advertise yourself

Become the agent of choice by promoting your personal brand in your area. Market your specialised skill set and stand out from the crowd.

Ready to start growing? Get your brand online in seconds.

Book a Demo
QUICK & EFFICIENT

Get started in just a few clicks

The Rex Reach is designed an built to make digital advertising easy. You can launch a campaign in just a few clicks and get easy to digest valuable reports you can share with vendors.

Graphic showing how you can quickly customise your ad templates from Rex Reach.

Add content

Add photos and information about your listing, agency or agent. Connect Rex CRM to automatically pull in your data
Graphic illustrating Rex Reach's targeting capabilities.

Review your audience

Rex Reach (formerly Spoke) determines the best audience for your ads, including your website visitors and CRM contacts. If you want to get tricky, Rex Reach also lets you edit your audience.
UI of Rex's budgeting plan.

Set a budget

Choose a budget package for your new campaign. Rex Reach (formerly Spoke) estimates the number of people your ads will reach, for the budget.

Reach a wider audience
with these resources

2022 Digital Strategy Guide to expand your real estate agency

Looking for agency success in 2022? Our 2022 Digital Strategy Guide shares how to update your digital marketing for the modern age, and start reaping the benefits. Download it now!

Rex Reach (formerly Spoke) transforms Raine & Horne’s digital marketing strategy

As a fourth generation and 100% family owned Australian business, Raine & Horne have long remained at the forefront of the real estate industry. With such a long-standing history, Raine & Horne continues to find new strategies to remain leaders in the property sector and are showing no signs of slowing down.

Ace your marketing efforts

Ace your digital marketing efforts in your estate agency with simple tips and tricks that will get you a ton of new business in 2022!
campaign pricing

Simple pay as you reach pricing plans

No matter your agency size or type we offer simple pay as you go options on our advertising campaigns.

Questions. Answered.

We’ve compiled a few frequently asked questions below. If you have a question not answered here. Please contact our a member of our sales team, who will be more than happy to assist you.

How are Reach's audience segments made?

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Reach's audience segments are built from selected behaviours, interests and other demographics provided by Facebook and Google. They are built by our team as the result of real estate knowledge / research and data. We conducted a series of experiments to create the relevant segments and we constantly test and iterate on these to achieve improved campaign results for our clients. The unique combinations within each audience are one of our key differentiators from similar products and we consider them somewhat as Reach's ‘secret sauce’ and a key part of the product’s IP.

Does Rex Reach adjust real estate adverts based on performance?

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Reach uses an Ad Optimisation Formula - it's a unique rule-based formula which acts like a smart marketer, who knows how to improve ads, allocate the budget or tweak the audience for each ad to get the most from the selected budget.

Does Reach support video ads?

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Yes - Reach supports video ads for both listing and branding campaigns.

The most important thing to note is that you must upload the video to Reach directly. Facebook doesn’t allow YouTube, Vimeo or other links.

Other things to keep in mind are:

  • Length: We recommend you keep your videos around 15 seconds — as people’s attention spans drop off after that. However, anything below 60 seconds is ok. Facebook supports ridiculously long videos (up to 240 minutes) — but anything longer than a minute won’t be able to be published on Instagram or as an in-stream video, so keep it short and sweet.
  • Format: Reach supports all common video formats — mp.4, .mov, .avi, .mkv, .ogv, .gif, .wmv… the list goes on. It’s highly unlikely you’ll find a video format we don’t support — especially if you’re using a professional videographer.
  • Resolution: For crystal clear videos, we recommend your videos be at least 600 pixels wide. So, make sure you’re uploading high quality videos — ideally shot in HD.
  • File size: We want you to be able to show off your listings in all their high-res glory — so Reach supports videos up to 4GB in size. That’s huge.

Where on Facebook, Instagram and the Google Display network do Reach ads appear?

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Your ads will be visible on mobile, tablet and desktop devices.

Facebook Ads will appear on:

  • Newsfeed - single image
  • Newsfeed - video
  • Newsfeed - 5 image carousel including agency logo
  • Instant articles - single image
  • Desktop column (right side of newsfeed) - single image
  • Marketplace - single image
  • Messenger inbox - single image
  • Facebook stories - single image
  • Facebook stories - video

Instagram Ads will appear on:

  • Instagram feed - single image
  • Instagram feed - video
  • Instagram feed - 5 image carousel including agency logo
  • Instagram stories - single image
  • Instagram stories - video

Google Ads will appear on:

  • Youtube - 2 images
  • Gmail - 1 image and 1 text
  • Display network - 17 images

Want more leads and listings?

In a highly competitive market the overall aesthetics and usability of your site is critical to winning new businesses. Attract more listings with a site that truly reflects the image and philosophy of your brand while providing a seamless user experience. 

From beautiful listings pages, agent profiles, and client testimonials, to high resolution imagery, video and 3D property tours. Siteloft’s sites integrate all the features to position your agency at the top of the market. Not only this but Siteloft’s fully responsive designs allow you to capitalise on the huge percentage of traffic that comes from mobile devices, ensuring that prospects have easy access to all your listings and enjoy a seamless user experience wherever they may be.

Integrate your website and CRM for increased performance. Remove double data entry by synching listings from your CRM. Automatically populate page title and meta data from listing data in your CRM to improve organic search rankings. Maintain a clean database by syncing new leads to existing contacts. 

Like what you see?
Book a full demo today!

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