Review your audience
Review your real estate ads
Set a budget
How are Reach's audience segments made?
Reach's audience segments are built from selected behaviours, interests and other demographics provided by Facebook and Google. They are built by our team as the result of real estate knowledge / research and data. We conducted a series of experiments to create the relevant segments and we constantly test and iterate on these to achieve improved campaign results for our clients. The unique combinations within each audience are one of our key differentiators from similar products and we consider them somewhat as Reach's ‘secret sauce’ and a key part of the product’s IP.
Does Rex Reach adjust real estate adverts based on performance?
Reach uses an Ad Optimisation Formula - it's a unique rule-based formula which acts like a smart marketer, who knows how to improve ads, allocate the budget or tweak the audience for each ad to get the most from the selected budget.
Does Reach support video ads?
Yes - Reach supports video ads for both listing and branding campaigns.
The most important thing to note is that you must upload the video to Reach directly. Facebook doesn’t allow YouTube, Vimeo or other links.
Other things to keep in mind are:
- Length: We recommend you keep your videos around 15 seconds — as people’s attention spans drop off after that. However, anything below 60 seconds is ok. Facebook supports ridiculously long videos (up to 240 minutes) — but anything longer than a minute won’t be able to be published on Instagram or as an in-stream video, so keep it short and sweet.
- Format: Reach supports all common video formats — mp.4, .mov, .avi, .mkv, .ogv, .gif, .wmv… the list goes on. It’s highly unlikely you’ll find a video format we don’t support — especially if you’re using a professional videographer.
- Resolution: For crystal clear videos, we recommend your videos be at least 600 pixels wide. So, make sure you’re uploading high quality videos — ideally shot in HD.
- File size: We want you to be able to show off your listings in all their high-res glory — so Reach supports videos up to 4GB in size. That’s huge.
Where on Facebook, Instagram and the Google Display network do Reach ads appear?
Your ads will be visible on mobile, tablet and desktop devices.
Facebook Ads will appear on:
- Newsfeed - single image
- Newsfeed - video
- Newsfeed - 5 image carousel including agency logo
- Instant articles - single image
- Desktop column (right side of newsfeed) - single image
- Marketplace - single image
- Messenger inbox - single image
- Facebook stories - single image
- Facebook stories - video
Instagram Ads will appear on:
- Instagram feed - single image
- Instagram feed - video
- Instagram feed - 5 image carousel including agency logo
- Instagram stories - single image
- Instagram stories - video
Google Ads will appear on:
- Youtube - 2 images
- Gmail - 1 image and 1 text
- Display network - 17 images
Tell us about you and see how Rex Reach helps you grow
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