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With a staff of 120 and growing, leading Sydney independent agency, BresicWhitney is breaking all the rules from traditional agency structures and delivering a listing and selling service in the areas their customers are living in or moving to.

Executing exceptional service at scale requires a highly efficient backbone agency tech that works together seamlessly and removes the usual friction points agents, property managers and the admin team face. At the centre of that hub sits Rex CRM.

The challenge?

To implement a technology solution that supports their business model and assists in the day-to-day customer-focused running of the business. In particular they needed:

  • Relationship Management (through building trust with both buyers & sellers)
  • Customisable solution (through open API & integrations)

The outcome…

Will Gosse, COO at BresicWhitney, shares some of his top Rex CRM tips to implementing your own best practices. He explains how they have been able maintain commitment and dedication while selling large quantities by focusing on customer relationships in order for long-term success!

“We’re saving 5 hours a week per employee.”

— Will Gosse

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