Save 4 hours a week with a real estate CRM

Save 4 hours a week with a real estate CRM

What would you do with an extra 4 hours a week?

You could make 200 more cold calls. Or hold 8 more open homes. Or you could do what I’d do: take 4 power-naps.

Unfortunately, there are only 24 hours in a day – even a real estate agent’s day. You can blame the Egyptians for that one. So, if you can’t make more time, what can you do?

CONTINUE READING
The avo-munching millennial: everything you need to know about your youngest clients

The avo-munching millennial: everything you need to know about your youngest clients

Gen-Y, Generation Me and Echo Boomers – the fresh-faced, tech-savvy members of our society born between the mid 1980’s and the early 2000’s. They didn’t quite come out of the womb holding a mobile phone, but they came pretty darn close. Millennials are the first members of our society to grow up completely immersed in tech.

This is the generation that will buy a pair of $250 sneakers – after thoroughly researching product reviews and trying on 28 different pairs in search of the right fit.

CONTINUE READING
What you need to know about Meeker’s 2017 Internet Trends report

What you need to know about Meeker’s 2017 Internet Trends report

Mary Meeker – an American venture capitalist – gives an extraordinarily comprehensive report on the state of the internet and technology once a year.

Her Internet Trends report for 2017 is a 355 slide mammoth – focusing largely on video gaming, online advertising and China and India’s technology adoption. However there are some salient highlights that we should all probably be aware of.

CONTINUE READING
‘Statement of Information’ – consumer law bringing the industry together

‘Statement of Information’ – consumer law bringing the industry together

If you’re a Victorian real estate agent, you’re almost definitely aware about a certain last-minute change to the Estate Agents Act 1980 to strengthen laws against underquoting on residential properties. Now, real estate agents in Victoria will need to provide a Statement of Information for each residential sale to prove the value of the house is as advertised.

While this has no doubt been done with all the best intentions, changes to online advertising requires a fair bit more than just a click of the fingers.

CONTINUE READING
How McDonald’s can help you sell more houses

How McDonald’s can help you sell more houses

We humans have a hardwired love for consistency. It’s what allows us to understand, predict and control the world around us. So when things are consistent (i.e; your brand and service) we trust them.

Take McDonald’s. They have 36,899 restaurants scattered all over the world like viral pustules. Yet no matter where you go, the menu is the same, a Big Mac tastes like a Big Mac, your food is ready in a similar timeframe, the toilet is clean – each visit is a carbon copy of the last.

CONTINUE READING
Why aren’t real estate agents fully mobile? Prepare for the boom.

Why aren’t real estate agents fully mobile? Prepare for the boom.

This week I was tasked with writing an informative little number on the benefits of mobile tools. Ergo, how much more efficient we’d all be if we started using our smartphones for more than just playing Candy Crush Saga on the toilet.

But I quickly ran into a problem. The thing is, smartphones have become so surgically entwined in our day-to-day lives that the only real research I could find on the matter was done circa 2010.

CONTINUE READING
Why you’re losing real estate leads, listings and extra business

Why you’re losing real estate leads, listings and extra business

  • Losing even one of your real estate leads can be a disaster. You never know how much potential referral and repeat business you might have lost.
  • Buyers can be just as valuable as vendors. Don’t neglect them.
  • Following up online leads in 5 minutes or less makes you 9 times more likely to convert.
  • For the highest chance of repeat or referral business, don’t forget about your clients once the closing papers are signed.
CONTINUE READING
Welcome to the ‘sharing economy’ for real estate

Welcome to the ‘sharing economy’ for real estate

Ahh, the ‘sharing economy’; the new age of free (or at least cheap) love and tech-powered community spirit. So what’s it mean for the real estate industry?

As everyone loves to remind us: Uber, the world’s largest taxi company, doesn’t own any cars. And Airbnb, the world’s largest ‘hotel’ chain, doesn’t own any rooms. Rather, these companies (and more), profit by creating platforms that allow consumers to share their stuff.

CONTINUE READING
A 5-minute analysis of social media trends in 2017

A 5-minute analysis of social media trends in 2017

It’s hard to understate the impact social media trends have had, and continues to have, on the world. Donald Trump. Enough said. There’s no stopping this crazy train. Snapchat, Facebook, YouTube, Instagram – the vast majority of social media companies are rapidly evolving, and countless new marketing opportunities are opening up for us all as result.

Last year saw video explode across most social platforms, prompting brands to finally make use of that fancy camera in their iPhones – and brands were subsequently forced to start making better and better content in order to stand out.

CONTINUE READING
Choosing the right real estate CRM for the New Year

Choosing the right real estate CRM for the New Year

Any business that wants to compete needs to arm itself with the best tech tools available.

Real estate is obviously no exception. In fact, being one of the most highly competitive industries around, making the right decision on your technology is doubly important. Sure, we can sit around and talk about the importance of the nice-to-haves like a VR headset, a DJI drone or a Matterport camera.

CONTINUE READING
PreviousNext