As a business, Rex feels that innovation is the only way forward in this rapidly changing world - and what's more innovative than a real estate fragrance?As technology continues to evolve at an unprecedented rate, businesses that refuse to innovate and adapt are left behind. We only need to look towards the disruptive forces such as Uber, Netflix and AirBnB to see the power of out-of-the-box thinking. The best companies are those that can create repeatable and scalable business models – and we feel we as though we’ve limited ourselves. It’s time for a radical shift in the way we run Rex Software.It’s time to step up our game. The look, feel and smell of real estate needs a makeover.We’ve taken the essence of real estate – the soul of the industry – and boiled it down into a luxurious scent set to knock the socks of vendors, buyers and significant others alike. Subtle hints of leather, freshly mown lawn, mothballs and endless coffee – gluten free, all natural and all real estate.Sadly, our pursuit for only the most authentic real estate ingredients has forced us to close down our tawdry software operations. Our developers are now far too busy scouring the earth for reclaimed sandalwood and organic patchouli oil to concern themselves with computers.We apologise for any inconvenience this may cause - but we know you’ll support us in this exciting new venture.Orders for our first batch of Parfum du Maison can be lodged on 1800-APRIL-FOOLS.