Why aren’t real estate agents fully mobile? Prepare for the boom.

Why aren’t real estate agents fully mobile? Prepare for the boom.

This week I was tasked with writing an informative little number on the benefits of mobile tools. Ergo, how much more efficient we’d all be if we started using our smartphones for more than just playing Candy Crush Saga on the toilet.

But I quickly ran into a problem. The thing is, smartphones have become so surgically entwined in our day-to-day lives that the only real research I could find on the matter was done circa 2010.

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Feature release: smart categories

Feature release: smart categories

We’re all a little skeptical of ‘smart’ products. Yes, the smartphone was a reasonable success – but that doesn’t mean we can market anything with an RFID chip as one small step away from sentience. We’re throwing bluetooth into cocktail shakers and sensors into our socks. Even the humble cup – traditionally a lump of dried clay with a dip in the middle – is no longer satisfactory unless it has an LED display and a mobile app.

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Olympian or couch potato – how healthy is your database?

Olympian or couch potato – how healthy is your database?

It’s but a few months into 2017 and by now you’re probably already ignoring all of those well-intentioned New Year’s resolutions. You know; the ones that you gave up faster than a greased rattlesnake sliding down an icy hill?

I’m in the same boat. At midnight on the 31st of December 2016 I had a raft of lofty goals for the new year.

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Why you’re losing leads, listings and extra business

Why you’re losing leads, listings and extra business

  • Losing even a single lead can be a disaster. You never know how much potential referral and repeat business you might have lost.
  • Buyers can be just as valuable as vendors. Don’t neglect them.
  • Following up online leads in 5 minutes or less makes you 9 times more likely to convert.
  • For the highest chance of repeat or referral business, don’t forget about your clients once the closing papers are signed.
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Meet the team: Tom McCarthy

Meet the team: Tom McCarthy

As you might be aware, we’re currently putting the finishing touches on the Rex mobile application; our new ‘office in your pocket’ that gives Google a run for their money. But first, we thought we’d introduce some of the team that brought it to life.

Meet Tom.

Tom, boy genius, is leading the mobile app development team. Tom joined our team last year after two successful careers in competitive video-gaming and digital marketing for a zany company that sold kitchen utensils of questionable usefulness.

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Welcome to the ‘sharing economy’ for real estate

Welcome to the ‘sharing economy’ for real estate

Ahh, the ‘sharing economy’; the new age of free (or at least cheap) love and tech-powered community spirit. So what’s it mean for the real estate industry?

As everyone loves to remind us: Uber, the world’s largest taxi company, doesn’t own any cars. And Airbnb, the world’s largest ‘hotel’ chain, doesn’t own any rooms. Rather, these companies (and more), profit by creating platforms that allow consumers to share their stuff.

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Facebook and Google aren’t free – what are you really paying?

Facebook and Google aren’t free – what are you really paying?

With no other product but their free software, Facebook’s 1.5 billion monthly users have garnered them a net worth of over $350 billion USD. Google, who also give away their products for the low, low price of absolutely nothing, are worth over $500 billion. How can this be? How can two of the world’s largest companies have a combined value of almost 1 trillion dollars – yet not charge a cent for their product?

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A 5-minute analysis of social media trends in 2017

A 5-minute analysis of social media trends in 2017

It’s hard to understate the impact social media has had, and continues to have, on the world. Donald trump. Enough said. There’s no stopping this crazy train. Snapchat, Facebook, YouTube, Instagram – the vast majority of social media companies are rapidly evolving, and countless new marketing opportunities are opening up for us all as result.

Last year saw video explode across most social platforms, prompting brands to finally make use of that fancy camera in their iPhones – and brands were subsequently forced to start making better and better content in order to stand out.

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Choosing the right real estate CRM for the New Year

Choosing the right real estate CRM for the New Year

Any business that wants to compete needs to arm itself with the best tech tools available.

Real estate is obviously no exception. In fact, being one of the most highly competitive industries around, making the right decision on your technology is doubly important. Sure, we can sit around and talk about the importance of the nice-to-haves like a VR headset, a DJI drone or a Matterport camera.

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New construction technologies making housing more affordable

New construction technologies making housing more affordable

I used to be a stone mason. I’d mix concrete in wheelbarrows, lug rocks around and shape fridge-sized sandstone blocks with a mallet and a chisel. I loved it. I was out in the sun with some great blokes and ham sandwiches never tasted better. But working in a limited market meant jobs started to slow to a trickle. Because we were ‘purists’ (read: luddites) who did everything by hand, our work could take months to complete – and that made it expensive.

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