Feature release: Pocket open homes

Feature release: Pocket open homes

Open homes. That beautiful moment when the buyers and sellers you spend your life bringing together finally intersect. Where new paths are carved out and tiny, future feet scamper down hallways. Where sellers wait with bated breath for that sale, and buyers greedily breathe dreams of a fresh life.

In a world that needs more love at first sight – open homes are an oasis of hope and new beginnings.

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What you need to know about Meeker’s 2017 Internet Trends report

What you need to know about Meeker’s 2017 Internet Trends report

Mary Meeker – an American venture capitalist – gives an extraordinarily comprehensive report on the state of the internet and technology once a year.

Her Internet Trends report for 2017 is a 355 slide mammoth – focusing largely on video gaming, online advertising and China and India’s technology adoption. However there are some salient highlights that we should all probably be aware of.

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Feature release: public documents

Feature release: public documents

As some of you are probably aware, Victorian state law has changed the Estate Agent Act 1980 to protect consumers from underquoting. Victorian real estate agents now need to supply a Statement of Information with their online advertising to ensure the advertised value of a property is correct.

Luckily – we’d already had a solution to the problem in the backlog.

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‘Statement of Information’ – consumer law bringing the industry together

‘Statement of Information’ – consumer law bringing the industry together

If you’re a Victorian real estate agent, you’re almost definitely aware about a certain last-minute change to the Estate Agents Act 1980 to strengthen laws against underquoting on residential properties. Now, real estate agents in Victoria will need to provide a Statement of Information for each residential sale to prove the value of the house is as advertised.

While this has no doubt been done with all the best intentions, changes to online advertising requires a fair bit more than just a click of the fingers.

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Abolishing the 457 visa. An open letter to Malcolm Turnbull.

Abolishing the 457 visa. An open letter to Malcolm Turnbull.

Dear Malcolm,

I’m an immigrant in a family of immigrants. I’m also an Australian citizen.

I’m writing to you about your decision to abolish the 457 visa: the visa that allows our business, and thousands like us, to sponsor skilled overseas workers to work in Australia.

Seven years ago, I started a company with my brother and my mother – also immigrants.

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How McDonald’s can help you sell more houses

How McDonald’s can help you sell more houses

We humans have a hardwired love for consistency. It’s what allows us to understand, predict and control the world around us. So when things are consistent (i.e; your brand and service) we trust them.

Take McDonald’s. They have 36,899 restaurants scattered all over the world like viral pustules. Yet no matter where you go, the menu is the same, a Big Mac tastes like a Big Mac, your food is ready in a similar timeframe, the toilet is clean – each visit is a carbon copy of the last.

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Feature release: Pocket Handsfree™

Feature release: Pocket Handsfree™

While we were creating Pocket, we knew we had to make it the first truly mobile real estate CRM. And that means we first had to be truly mobile. With this feature release, we’ve really hit the nail on the head.

There’s mobile real estate, and then there’s mobile real estate.

Imagine you’re driving, and your phone sends you a notification.

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Why aren’t real estate agents fully mobile? Prepare for the boom.

Why aren’t real estate agents fully mobile? Prepare for the boom.

This week I was tasked with writing an informative little number on the benefits of mobile tools. Ergo, how much more efficient we’d all be if we started using our smartphones for more than just playing Candy Crush Saga on the toilet.

But I quickly ran into a problem. The thing is, smartphones have become so surgically entwined in our day-to-day lives that the only real research I could find on the matter was done circa 2010.

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Feature release: smart categories

Feature release: smart categories

We’re all a little skeptical of ‘smart’ products. Yes, the smartphone was a reasonable success – but that doesn’t mean we can market anything with an RFID chip as one small step away from sentience. We’re throwing bluetooth into cocktail shakers and sensors into our socks. Even the humble cup – traditionally a lump of dried clay with a dip in the middle – is no longer satisfactory unless it has an LED display and a mobile app.

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Olympian or couch potato – how healthy is your database?

Olympian or couch potato – how healthy is your database?

It’s but a few months into 2017 and by now you’re probably already ignoring all of those well-intentioned New Year’s resolutions. You know; the ones that you gave up faster than a greased rattlesnake sliding down an icy hill?

I’m in the same boat. At midnight on the 31st of December 2016 I had a raft of lofty goals for the new year.

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